Peter Kent directs a vibrant multi-format promo for The Egyptian Lover.

The video for Dirty Passionate Yell is a love letter to London and its landmarks, interwoven with retro-futuristic vignettes and textural post effects. It's a charming, uplifting promo with plenty of visual appeal.

"We shot across three stormy days last August, aside from the Paris dream sequence, which was shot on 8mm the year before," explains Kent. "Luckily the Lamborghini owner didn't mind the rain, which ended up adding to the wet down look.

"We also captured a great cloudy pink sunset closing shot, just after shooting the green screen (plus bonus fork lightning shot in the same spot by the DOP James Moriarty). Made for close to no budget, but a lot of fun and plenty of ideas to play with in post-production."