Justin Skelton directs an enigmatic and poignant promo for Beldon Haigh. 

The video for Paper Tiger dives into the realm of superficiality, unmasking the illusory grandeur often propagated by selfies and social media.

Set against the backdrop of a bustling casino, the video tells the story of a Paper Tiger gambler whose initial triumph at the roulette table paints a picture of opulence and success, before the fragility of this veneer starts to unravel.