Directing duo NWSPK create an effortlessly slick promo for Ragz Originale.

With a breezy, nostalgic aesthetic and a focus on pure performance, the video feels filmic and intimate, which is reflected in both the shoot style and format, as explained below:

"We wanted to create a flowing endless movement to reflect the smooth vibe of the track," say NWSPK.

"We eventually settled on a mix of slowly spinning camera moves, taking inspiration from classic Spike Lee films such as 'Mo' Better Blues and his signature dolly shots.

"Ragz is always adamant on shooting 16mm film which is a joy when the artist pushes for this as much as we do. This helped us create a classic New York/Brooklyn 90s/00s feel which there are nods too in the track, but still felt uniquely UK R'n'B."