Zoë Mc Pherson 'On Fire' by Alessandra Leone
Rob Ulitski - 15th Mar 2023
Alessandra Leone directs a stirring promo for Berlin based multimedia artist Zoë Mc Pherson.
The video for On Fire draws on feelings of big-scale change, the need for adaptation and the emergence of new forces, visualised through a seismic clash of imposing landscapes and mesmeric movement.
Featuring a cast of enigmatic characters, the video feels like you've stumbled into a place you don't belong, but are swept up in the hallucinatory vibes of it all.
The mysterious themes carry through to the frantic, strobe-lit cinematography, and a quickfire cut matches the breathless pace of the music.
Rob Ulitski - 15th Mar 2023
Credits
Production/Creative
- Director
- AL
- Producer
- Alexander Stoletov
- Production Company
- Omut
Camera
- Director of Photography
- Adriana Berroteran
- Focus Puller
- Jason “tiger” Yanez
- 2nd AC
- Ali Farrokhian
Lighting/Grip
- Gaffer
- Enzo Hipp
Wardrobe
- Stylist
- Maay
- Hair
- Khrystyna Fedoryshyn
- Make-up
- Khrystyna Fedoryshyn
Choreography
- Movement Director
- Kiki Ramos Sorvik
Editorial
- Editor
- AL
Grading
- Colourist
- Agustin Melfi
Rob Ulitski - 15th Mar 2023