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Zoë Mc Pherson 'On Fire' by Alessandra Leone

Rob Ulitski - 15th Mar 2023

Alessandra Leone directs a stirring promo for Berlin based multimedia artist Zoë Mc Pherson.

The video for On Fire draws on feelings of big-scale change, the need for adaptation and the emergence of new forces, visualised through a seismic clash of imposing landscapes and mesmeric movement. 

Featuring a cast of enigmatic characters, the video feels like you've stumbled into a place you don't belong, but are swept up in the hallucinatory vibes of it all. 

The mysterious themes carry through to the frantic, strobe-lit cinematography, and a quickfire cut matches the breathless pace of the music. 

Rob Ulitski - 15th Mar 2023

Tags

  • Experimental
  • Performance
  • Landscape
  • Mesmerising
  • enigmatic
  • mysterious
  • Clash

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Credits

Production/Creative

Director
Producer
Alexander Stoletov
Production Company
Omut

Camera

Director of Photography
Adriana Berroteran
Focus Puller
Jason “tiger” Yanez
2nd AC
Ali Farrokhian

Lighting/Grip

Gaffer
Enzo Hipp

Choreography

Movement Director
Kiki Ramos Sorvik

Editorial

Editor

Grading

Colourist
Agustin Melfi

Rob Ulitski - 15th Mar 2023

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