Rita Ora 'You Only Love Me’ by Charlie Sarsfield
Promonews - 3rd Feb 2023
The Stepford Wives meets Alice in Wonderland as Charlie Sarsfield transports us to a surreal world where Rita Ora endures a fictional wedding from hell.
The vibrant visual for You Only Love Me features scenes of a bride’s day turned tumultuously upside-down, in which Sarsfield was inspired by Tim Burton and Wes Anderson for the LA-shot video - and features a cameo by none other than Sharon Stone.
Charlie Sarsfield says: "The concept for ‘You Only Love Me’ is centered around a nightmare wedding but we wanted it to feel somewhere in between a dream and a nightmare, where everything is continually going wrong but building up incrementally throughout the visual.
"We cast a group of ‘bad-maids’ around Rita, focussed on making the day amazing for themselves, rather than Rita. Colour plays a really important role in this. The ‘bad-maids’ are dressed in bright, clashing colours, whereas Rita is in a neutral palette throughout, highlighting the idea that she is out of place in a surreal world.
"I drew inspiration from directors such as Tim Burton and Wes Anderson in terms of colour, shooting style, production design and accessories. Pairing slow camera zooms and vibrant colours with bold outfits and wigs, reminiscent of movies such as ‘Edward Scissorhands’.
"Rita was truly amazing, she is an artist that knows her strengths and she gave a great performance. The video is a bold release, stepping away from the traditional pop video and making something that we both wanted to make. We had a lot of fun in the process too!”
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Promonews - 3rd Feb 2023
Credits
Featured here in the credits?
Production/Creative
- Director
- Charlie Sarsfield
- Producer
- Paul Bock
- Production Company
- US
- Executive Producer
- Annie Ayres
- Production Manager
- Abi Perl
- 1st AD
- Clyde Goins
Camera
- Director of Photography
- Josh Saiderman
- Focus Puller
- Castor Gil
- 2nd AC
- David J. Pinzon
- Steadicam
- Emaad Elhardouzi
Lighting/Grip
- Gaffer
- Dimitri Christoforidis
- Key Grip
- Ryan Blons
- Key Grip
- Alex Pringle
- Key Grip
- Coda Abatti
Art
- Production designer
- Rick Ramirez
Wardrobe
- Stylist
- Tom Erebout
- Hair
- John Vial
- Make-up
- Anthony Nguyen
Editorial
- Editor
- Thomas Herring
Grading
- Colourist
- Aubrey Woodiwiss
- Colour grade company
- US
VFX
- VFX
- US
- Post Producer
- Jordan Malonga
- Executive Producer VFX
- Freya Hewett, VFX Creative Director
Commission
- Commissioner
- Faye Purcell
- Label
- BMG
- Marketing Director
- Lisa Wilkinson
Promonews - 3rd Feb 2023