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Arrdee 'Loser' by Cauty Brothers

Rob Ulitski - 31st Jan 2023

Cauty Brothers directs an rip-roaring performance promo for Arrdee's latest banger. 

The video for Loser sees the camera rotate around Arrdee in several minimalist studio vignettes, watching his previous videography on screen, fighting in a boxing ring and sitting atop a mountain of empty moving boxes - perhaps suggesting that he is here to stay, and not going anywhere.

The slick aesthetic is paired with frenetic, dynamic cinematography, which amps up the action and reflects Arrdee's angry posture on Loser, as he dismisses all the haters.

It's the result of a new directing collaboration, where Harry Cauty - signed to KODE as a solo director - teams up with his brother Alfie, blending their styles and vision to embark on a partnership exclusively directing music videos through the production company.  

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Rob Ulitski - 31st Jan 2023

Tags

  • New Directors
  • Hip Hop
  • Rap
  • Slick
  • Dynamic
  • frenetic
  • Performance
  • Boxing

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Credits

Production/Creative

Director
Cauty Brothers
Producer
Andre Wooz
Production Company
Executive Producer
Nathan Killham
Production Manager
Jordan Rowley
1st AD
Kashman Harris

Camera

Director of Photography
Tom O’keefe
Focus Puller
Eyaz Chishty
2nd AC
Eddie Melbourne

Lighting/Grip

Gaffer
Jack Cullis
Key Grip
Chris Froggy

Art

Art Director
Joe Munro

Wardrobe

Stylist
Natalie Ruvimbo
Stylist
Ede Dugdale
Make-up
Hannah Sorcha
Make-up
Paige Cole

Editorial

Editor
Kaz Ove

Grading

Colourist
Karol Cybulski
Colour grade company

Agent

Director's Representation

Commission

Commissioner
John Hassay

Rob Ulitski - 31st Jan 2023

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