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Gracie Abrams 'Where Did We Go Wrong?' by Gia Coppola

Rob Ulitski - 19th Jan 2023

Gia Coppola directs a stunning portrait of emotional unrest, for Gracie Abrams' latest release. 

The video for Where Do We Go Now? cycles between stark black and white and softly desaturated imagery, with gentle pacing that allow Abrams' performance to unfold in an organic way. 

The vignettes are abstract yet interconnected, anchored by a dreamlike atmosphere that showcases the themes of vulnerability and regret. 

Textural and cinematic, it's a thrilling collaboration that encompasses the heartfelt track. 

Tags

  • Pop
  • Performance
  • Portrait
  • Gentle
  • Regret
  • Black and white
  • Shot on Film

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Credits

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Production/Creative

Director
Gia Coppola
Producer
Producer
Production Company
Executive Producer

Camera

Director of Photography
1st AC
2nd AC

Lighting/Grip

Gaffer

Art

Production designer

Wardrobe

Stylist
Hair
Make-up

Rob Ulitski - 19th Jan 2023

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