Gracie Abrams 'Where Did We Go Wrong?' by Gia Coppola
Rob Ulitski - 19th Jan 2023
Gia Coppola directs a stunning portrait of emotional unrest, for Gracie Abrams' latest release.Â
The video for Where Do We Go Now? cycles between stark black and white and softly desaturated imagery, with gentle pacing that allow Abrams' performance to unfold in an organic way.Â
The vignettes are abstract yet interconnected, anchored by a dreamlike atmosphere that showcases the themes of vulnerability and regret.Â
Textural and cinematic, it's a thrilling collaboration that encompasses the heartfelt track.Â
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Credits
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Production/Creative
- Director
- Gia Coppola
- Producer
- Producer
- Production Company
- Executive Producer
Camera
- Director of Photography
- 1st AC
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Production designer
Wardrobe
- Stylist
- Hair
- Make-up
Rob Ulitski - 19th Jan 2023