Gracie Abrams 'Where Did We Go Wrong?' by Gia Coppola
Rob Ulitski - 19th Jan 2023
Gia Coppola directs a stunning portrait of emotional unrest, for Gracie Abrams' latest release.
The video for Where Do We Go Now? cycles between stark black and white and softly desaturated imagery, with gentle pacing that allow Abrams' performance to unfold in an organic way.
The vignettes are abstract yet interconnected, anchored by a dreamlike atmosphere that showcases the themes of vulnerability and regret.
Textural and cinematic, it's a thrilling collaboration that encompasses the heartfelt track.
Rob Ulitski - 19th Jan 2023
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Credits
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Production/Creative
- Director
- Gia Coppola
- Producer
- Malcolm Duncan
- Producer
- Fabien Colas
- Production Company
- The Directors Bureau
- Executive Producer
- Christopher Chang
Camera
- Director of Photography
- Sam Massey
- 1st AC
- Julia Ling
- 2nd AC
- Ben Palmer
Lighting/Grip
- Gaffer
- Adrian Nieto
Art
- Production designer
- Natalie Ziering
Wardrobe
- Stylist
- Spencer Singer
- Hair
- Bobby Eliot
- Make-up
- Robert Rumsey
Other credits
Key Grip
Theo Thompson
Production Coordinator
Colin O’Brien
Lead Man
Winston Willingham
Set Dresser
Michael Whitesides
Rob Ulitski - 19th Jan 2023