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Gracie Abrams 'Where Did We Go Wrong?' by Gia Coppola

Rob Ulitski - 19th Jan 2023

Gia Coppola directs a stunning portrait of emotional unrest, for Gracie Abrams' latest release. 

The video for Where Do We Go Now? cycles between stark black and white and softly desaturated imagery, with gentle pacing that allow Abrams' performance to unfold in an organic way. 

The vignettes are abstract yet interconnected, anchored by a dreamlike atmosphere that showcases the themes of vulnerability and regret. 

Textural and cinematic, it's a thrilling collaboration that encompasses the heartfelt track. 

Rob Ulitski - 19th Jan 2023

Tags

  • Pop
  • Performance
  • portrait
  • Gentle
  • Regret
  • black and white
  • Shot on Film

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Credits

Production/Creative

Director
Gia Coppola
Producer
Malcolm Duncan
Producer
Fabien Colas
Production Company
The Directors Bureau
Executive Producer
Christopher Chang

Camera

Director of Photography
Sam Massey
1st AC
Julia Ling
2nd AC
Ben Palmer

Lighting/Grip

Gaffer
Adrian Nieto

Art

Production designer
Natalie Ziering

Wardrobe

Stylist
Spencer Singer
Hair
Bobby Eliot
Make-up
Robert Rumsey

Other credits

Key Grip

Theo Thompson

Production Coordinator

Colin O’Brien

Lead Man

Winston Willingham

Set Dresser

Michael Whitesides

Rob Ulitski - 19th Jan 2023

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