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Ted Hajnasiewicz 'It's Fine' by Corby Ortmann

Rob Ulitski - 8th Nov 2022

Corby Ortmann directs a charming lo-fi animated promo for Minneapolis singer/songwriter Ted Hajnasiewicz.

Like a black and white storyboard brought to life, the video follows a cartoon version of Hajnasiewicz as he moves apathetically through his day, waiting for a reply via text message. 

After trawling through the city, we cut back to realise he hasn't responded to the first message, and the rest of the video is in his imagination.

Ortmann's video illustrates the story in Hajnasiewicz's lyrics in a straightforward fashion that complements the track. And that's just fine.

Rob Ulitski - 8th Nov 2022

Tags

  • Animation
  • New Director
  • Narrative
  • Storyboard
  • Apathetic
  • Text Message
  • Charming
  • Black & White

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Credits

Production/Creative

Director
Corby Ortmann
Producer
Corby Ortmann
Production Company
Corby Ortmann Illustration, Animation & Design

Art

Production designer
Corby Ortmann
Art Director
Corby Ortmann

Animation

Animation Director
Corby Ortmann
Animator
Corby Ortmann
Animation Company
Corby Ortmann Illustration, Animation & Design

Rob Ulitski - 8th Nov 2022

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