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Kanye West 'Heaven And Hell' by Arnaud Bresson

Promonews - 1st Nov 2022

Kanye West's Heaven & Hell video directed by Arnaud Bresson explores spiritual and existential themes, such as the duality between good and evil, and the quest for redemption. Kanye uses the video to illustrate the inner struggle between opposing forces influencing human life, reinforced by intense, dramatic music.

Visually, the clip features a monochrome black-and-white aesthetic, accentuating the contrast between the concepts of heaven and hell. The minimalist yet powerful scenes show human figures in motion, often in groups, symbolizing souls in search of salvation. The black silhouettes, with their garments and hoods, recall religious or monastic figures, suggesting penitence and contemplation, while the lighting effects add a divine dimension.

Promonews - 1st Nov 2022

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Credits

Production/Creative

Director
Arnaud Bresson
Producer
Production Company
Executive Producer
Laure Salgon
1st AD
Hugo Lebaillif

Camera

Director of Photography
Paul Guilhaume
Director of Photography
Julie Poupard

Art

Art Director
Charlotte Louis
Production designer
Justine Pontheiux

Wardrobe

Stylist
Ras Bartram

Editorial

Editor
Nicolas Larrouquere

Grading

Colourist
Arthur Paux

Promonews - 1st Nov 2022

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