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Easy Life, Gus Dapperton 'Antifreeze' by Yago Hunt-Laudi

Rob Ulitski - 28th Sept 2022

Yago Hunt-Laudi directs a mesmerising multi-format promo for Easy Life and Gus Dapperton.

Combining beautiful cinematography and analogue textures - including charcoal, pastel, tape, and paper printouts - the video sees the artists travelling around in an ice cream van, interspersed with an amalgam of vintage imagery and abstract cutaways. 

The DIY, zine-like aesthetic of the cutaways contrasts with the slick setups in the truck and on the roof, creating a timeless vibe and plenty of details to catch on a second or third watch. 

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Rob Ulitski - 28th Sept 2022

Tags

  • New Director
  • Pop
  • Ice Cream Van
  • Performance
  • Vintage
  • Analogue
  • Textures
  • Abstract

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Credits

Production/Creative

Director
Yago Hunt-Laudi
Producer
Tashi Bhutia
Production Company
Underhill
Executive Producer
Alex Max
1st AD
Dariana Jiron

Camera

Director of Photography
Htat Lin Htut
Focus Puller
Carey Hu
2nd AC
Afiya Yearwood
Steadicam
Austin Castelo

Lighting/Grip

Gaffer
Agustina Biasutto
Key Grip
Julio Yurnet

Art

Production designer
Haley Rolland

Wardrobe

Stylist
Marc Anthony George

Editorial

Editor
Yago Hunt-Laudi

Grading

Colourist
Yago Hunt-Laudi

VFX

Post production company
Grotesk.group

Agent

Director's Representation
Polly Millner @ob Management
Director's Representation
Sam Davey @ob Management
Director's Representation

Commission

Commissioner
Marco Grey
Label
Island /universal

Rob Ulitski - 28th Sept 2022

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