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Easy Life, Gus Dapperton 'Antifreeze' by Yago Hunt-Laudi

Rob Ulitski - 28th Sept 2022

Yago Hunt-Laudi directs a mesmerising multi-format promo for Easy Life and Gus Dapperton.

Combining beautiful cinematography and analogue textures - including charcoal, pastel, tape, and paper printouts - the video sees the artists travelling around in an ice cream van, interspersed with an amalgam of vintage imagery and abstract cutaways. 

The DIY, zine-like aesthetic of the cutaways contrasts with the slick setups in the truck and on the roof, creating a timeless vibe and plenty of details to catch on a second or third watch. 

Tags

  • New Director
  • Pop
  • Ice Cream Van
  • Performance
  • Vintage
  • Analogue
  • Textures
  • Abstract

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Credits

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Production/Creative

Director
Yago Hunt-Laudi
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer
Key Grip

Art

Production designer

Wardrobe

Stylist

Editorial

Editor

Grading

Colourist

VFX

Post production company

Agent

Director's Representation
Director's Representation
Director's Representation

Commission

Commissioner
Label

Rob Ulitski - 28th Sept 2022

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