CLIPZ, Nia Archives, Beenie Man, Cristale, Shasimone 'No Time' by Talia Beale
Promonews - 24th Aug 2022
Talia Beale helms a visual tour de force for CLIPZ's guest-filled drum & bass banger No Time, combining live action, CGI and AI packed with invention and energy.
"A key reference for this video were Cadbury and Skittles adverts we saw on TV growing up," says Beale. "My aim was to make a visual bursting with striking colours, bold flavour and roots.
"I began with asking myself where does the 'summer of jungle music' live? Where is it’s catalyst? Its home? As the track 'NO TIME' begins to fill our speakers with veins of bass, we’re introduced to an AI generated scene which unravels in a surrealist , multicolored house.
"As if being built from playdough into reality, the AI shifts from the front of a house, through it’s door, corridors, up the stairs, through the kitchen into the garden - where we mold into a yard party full of VFX. The AI has a Caribbean and Londonesque theme to it.
"I was also inspired by effects in Ms Dynamite's Boo! and Ludacris's Get Back. Beenie Man couldn't make it to London from Jamacia so we made him into a CGI Genie coming out an iconic Carribrean beverage - Magnum Wine."
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Credits
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Production/Creative
- Director
- Talia Beale
- Producer
- 1st AD
Camera
- Director of Photography
- Focus Puller
Lighting/Grip
- Gaffer
Editorial
- Editor
Grading
- Colourist
VFX
- VFX
Promonews - 24th Aug 2022