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The Amazons 'How Will I Know?' by Gus Black

Promonews - 23rd Aug 2022

Gus Black delivers a story of passion and yearning on a huge canvas for The Amazons' full-throttle anthem.

The video for How Will I Know? focusses upon a pair of young lovers (played by Cailyn Rice and Jason Marrs) who are now separated - her in Los Angeles; him on the road, driving across country - but both haunted by the memory of their last time together. And as the narrative switches between locations and flashbacks to the past, the band's performance, featured in black and white, further amps up the emotion.  

Self-shooting director Black drove across country from the Badlands of North Dakota to Los Angeles with his male lead, to capture him in some breathtaking, iconic locations in the American West - including impressive brilliant use of drone photography. As a result, this unapologetically romantic story has an epic quality to match the heartfelt emotion of the track. 

And will the lovers be reunited? Black keeps us in suspense to the very end...

Promonews - 23rd Aug 2022

Tags

  • Narrative
  • Performance
  • Rock

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Credits

Production/Creative

Director
Gus Black
Producer
Alex Kennedy
Production Company
Agp Films

Camera

Director of Photography
Gus Black
Director of Photography
Tim Toda

Casting

Lead actor
Jason Marrs
Lead actor
Cailyn Rice

Editorial

Editor
Gus Black
Assistant Editor
Redamo Rosa

Grading

Colourist
Cameron Marygold

Agent

Director's Representation
Kelly Norris Sarno / Agency Arts

Commission

Commissioner
Label
Fiction Records

Promonews - 23rd Aug 2022

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