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Shygirl 'Firefly' by Yasser Abubeker

Rob Ulitski - 21st July 2022

Shygirl inhabits an icy dreamworld in Yasser Abubeker's promo for Firefly. 

The ethereal video moves at a gentle pace, blending a sense of Noughties nostalgia with contemporary flair. 

Centred on understated performance and otherworldly art direction, the video is deeply hypnotic and transcendent, lingering in viewers' brains long after watching it.  

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Rob Ulitski - 21st July 2022

Tags

  • Performance
  • Pop
  • Noughties
  • Transcendent
  • otherworldly

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Credits

Production/Creative

Director
Yasser Abubeker
Producer
Izzy Graham
Production Company
Executive Producer
Claire Burman
1st AD
Jack Green

Camera

Director of Photography
Fraser Rigg
Focus Puller
Ben Benayo
2nd AC
Dominika Besińska
Steadicam
Matt Allsop

Lighting/Grip

Gaffer
Riaz Ahmed
Nathan Rubins, Meg Sharpe

Art

Production designer
Patience Harding
Charlotte Cook, Edie Amos, Ruby Kiwinda

Wardrobe

Stylist
Nell Kalonji
Hair
Virginie Moreira
Make-up
Porsche Poon
Rebecca Perlmutar

Editorial

Editor
Sam Taylor Edwards
Editor
Ali Gill

Grading

Colourist
Megan Lee
Colour grade company

Commission

Label
Because Music

Misc

Colour Producer
Oscar Wendt

Rob Ulitski - 21st July 2022

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