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Sunnbrella 'Fever Dream' by David Zbirka

Rob Ulitski - 11th Apr 2022

David Zbirka directs a haunting lo-fi promo for Sunnbrella's Fever Dream. 

The video takes a lot of inspiration from its title, with an anachronistic aesthetic that blurs the lines between nostalgia and present day. 

"The idea was to make the set look like a crumbling night club," says Zbirka. "We gathered as many free records, CDs and broken speakers as we could and we just went nuts. It definitely felt a bit wrong, destroying all that vinyl (although most of it was already unplayable I should add) but I think it was worth it.” 

The dreamlike visual is simple yet mesmerising, and the stirring mood lingers long after you've finished watching. 

Rob Ulitski - 11th Apr 2022

Tags

  • Evocative
  • Performance
  • Vinyl
  • CD
  • nostalgic
  • Anachronistic

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Credits

Production/Creative

Director
David Zbirka
Producer
David Zbirka
Producer
Kai Marks
Production Company
Peekaboo Luv
Production Company
Marks
Production Company
Dahlberg

Camera

Director of Photography
Kai Marks
Katy Thompson, Sasha Ahuja

Rob Ulitski - 11th Apr 2022

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