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Sunnbrella 'Fever Dream' by David Zbirka

Rob Ulitski - 11th Apr 2022

David Zbirka directs a haunting lo-fi promo for Sunnbrella's Fever Dream. 

The video takes a lot of inspiration from its title, with an anachronistic aesthetic that blurs the lines between nostalgia and present day. 

"The idea was to make the set look like a crumbling night club," says Zbirka. "We gathered as many free records, CDs and broken speakers as we could and we just went nuts. It definitely felt a bit wrong, destroying all that vinyl (although most of it was already unplayable I should add) but I think it was worth it.” 

The dreamlike visual is simple yet mesmerising, and the stirring mood lingers long after you've finished watching. 

Tags

  • Evocative
  • Performance
  • Vinyl
  • CD
  • Nostalgic
  • Anachronistic

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David Zbirka
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Rob Ulitski - 11th Apr 2022

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