LOOSE reunites with IDLES, and also collaborates with animator Edie Lawrence to direct an eye-popping claymation epic for the piledriving Crawl. 

In classic claymation style, the fun is how the malleability of the form leads to a jawdropping, often grisly transformation. That is certainly the case here, as a claymation version of IDLES' vocalist Joe Talbot hits the road on his chopper motorbike, riding down a Route 66-style highway.

It's not long before the transformation begins, as he ventures further into the unknown. The flesh is slowly being stripped away from his body...

Exploring the lyrical themes of addiction and having to face your demons head-on, the video is a brilliant achievement. Not for the faint of heart, maybe, but it is IDLES after all. LOOSE and animator Edie Lawrence, supplemented by VFX wizard Jordan Chappell, echo the work of the real masters of the artform, and it's very good to see claymation having a moment once again.