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Emir Taha 'Kalp Çare Arar' by Freddie Wright

Rob Ulitski - 8th Feb 2022

Freddie Wright directs a hypnotic promo for Emir Taha. 

The video for Kalp Çare Arar ('Looking for a remedy') represents an out of body experience, depicting Taha's discomfort and anxiety as he tries to make sense of his disordered feelings. 

Switching between shots of him sat outside a building and floating in a swimming pool - apathetic and struggling to keep his balance throughout - the abstract vignettes feel very much representative of the lyrics, and allow viewers to project their own ideas and thoughts onto the concept.

Like a hazy, drunken night, snapshots of a memory are present, but the whole story is locked away somewhere in the subconscious. 

Rob Ulitski - 8th Feb 2022

Tags

  • Pop
  • Alternative
  • Abstract
  • Surreal
  • Performance
  • Disordered
  • Anxiety
  • Discomfort

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Credits

Production/Creative

Director
Freddie Wright
Producer
Matthew Craig
Production Company
EM Films
Executive Producer
Jordi Estapé
Production Manager
Rowan Mackintosh King
1st AD
Oli Hill

Camera

Director of Photography
Peter Bishop
Focus Puller
Adam Fox
2nd AC
Saskia Dedman

Lighting/Grip

Gaffer

Art

Art Director
Macy Trieu

Wardrobe

Wardrobe
Lewis Munro

Editorial

Editor
Freddie Wright

Grading

Colourist
Myles Bevan
Colour grade company
Time Based Arts

Commission

Commissioner
Louis Danckwerts
Label
Polydor

Rob Ulitski - 8th Feb 2022

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