Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Alesso, Katy Perry 'When I'm Gone' by Hannah Lux Davis

Rob Ulitski - 19th Jan 2022

Katy Perry begins the futuristic promo for her collab with Alesso by murmuring into an old fashioned payphone: "I think it's time to give them everything they want." Cue energetic dance scenes, robot dogs, glossy industrial backdrops.

Blending high-energy performance shots with beauty setups and an overarching playful vibe, this is the first ever collaboration between pop royalty Perry and Hannah Lux Davis, one of the foremost directors of pop video. 

The use of choppy editing and glitchy visual effects adds a raw, technological edge to the video, which sets the sleek, machine-tooled video for When I'm Gone slightly apart from other Perry visuals. But then, she is the featured vocalist on this one. It's Alesso's track, and it's undoubtedly a banger.

Tags

  • Pop
  • Performance
  • Technology
  • Robot
  • Choreography
  • Dance
  • Futuristic

Featured sponsors

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 7 more credits on this video.

Production/Creative

Director
Hannah Lux Davis
Producer
Production Company
Executive Producer
Executive Producer
Executive Producer

Choreography

Choreographer

Commission

Commissioner

Rob Ulitski - 19th Jan 2022

Related Content

Industry News