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Alesso, Katy Perry 'When I'm Gone' by Hannah Lux Davis

Rob Ulitski - 19th Jan 2022

Katy Perry begins the futuristic promo for her collab with Alesso by murmuring into an old fashioned payphone: "I think it's time to give them everything they want." Cue energetic dance scenes, robot dogs, glossy industrial backdrops.

Blending high-energy performance shots with beauty setups and an overarching playful vibe, this is the first ever collaboration between pop royalty Perry and Hannah Lux Davis, one of the foremost directors of pop video. 

The use of choppy editing and glitchy visual effects adds a raw, technological edge to the video, which sets the sleek, machine-tooled video for When I'm Gone slightly apart from other Perry visuals. But then, she is the featured vocalist on this one. It's Alesso's track, and it's undoubtedly a banger.

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Rob Ulitski - 19th Jan 2022


  • Pop
  • Performance
  • Technology
  • Robot
  • Choreography
  • Dance
  • Futuristic

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Hannah Lux Davis
Collin Druz
Production Company
London Alley
Executive Producer
Brandon Bonfiglio
Executive Producer
Luga Podesta
Executive Producer
Andrew Lerios


Sean Bankhead


Targa Sahyoun

Rob Ulitski - 19th Jan 2022

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