Promonews - 28th Oct 2021

808VIC finds himself in an ever-expanding winter jumper, in new directing team Marcus Forde and Vivian Vince's charming debut for Lived To Love.

The video features 808VIC in a pastel-hued bedroom-like space, getting to grips with the huge woollen garment which threatens to absorb him completely. The gentle, whimsical mood is maintained throughout by the self-proclaimed "partners in slime", who say they were partly inspired to explore the idea of comfort clothing by Vivian's "cartoonishly long arms".

The scene-stealing pullover in the video actually boasts 30 metre long sleeves - knitted lovingly by Vivian's mum, Helen. 

“Vic gave us free reign on the video concept," say Forde and Vince. "We both loved the song and wanted to push the fuzzy, cozy feeling we got from it as much as we could.”


DirectorMarcus Forde
DirectorVivian Vince
ProducerMoona Huttenen
Director of PhotographyAshfaq Azeem
Production designerSelina Xinyue Yin
Production ManagerTom Kirkham
1st ADAstyn Webb
GafferAnson Chung
GafferPiran Tanner
WardrobeRia Said
ColouristZe Oh
Other creditsSpark: Fisher Koi 1st AC: Jack Curtis, Goncalo Lopes 2nd AC: Michael Chakrit Murphy, Maria Năstac Set Design Assistants: Maria Năstac, Abimanne, Sophie Tuckwell, Kobi Westwood, Marie Trudolubova, Sophie Cunningham, Kirsty Aitken, Michael Chakrit Murphy Special Thanks: Helen Duncalf-Vince, Deimantė Kravčunaitė

Promonews - 28th Oct 2021

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