Rob Ulitski - 22nd Oct 2021

Yung Filly boasts about the dream life he's living in Dir. Lx's promo for 100 Bags Freestyle. 

The video has all of the Lx trademarks - mixed media visuals, glossy vignettes, unique perspectives - with a hyperreal aesthetic paving the way for one of the director's best projects yet. 

Filly's playful performance glues together the flurry of different setups, whilst DoP Tom O’Keefe's polished cinematography ensures every frame is as slick as the last. 

PRO Credits


DirectorDir. Lx
ProducerMelissa Massey
Production CompanyGreatcoat Films
Executive ProducerSimon Oxley
Production ManagerTalor Hanson
1st ADDanny Rumbelow
Director of PhotographyTom O’keefe
Focus PullerEyaz Chishty
2nd ACJoel Rosenberg
GafferPaul Brennan
Art DirectorLouis Tarbuck
WardrobeDanny Deacon
EditorKaz Ove
Grading companyCreep Post
VFXDarren Blackwood
Director's RepresentationLas Bandas Be Brave
CommissionerMalaika Carr-haji
LabelWarner Records
Other creditsProduction Coordinator: Kimane Erskine PA: Jodie Charman 2nd AD: Bolia Bamolende Camera Trainees: Mohammad Sajad Ebrahimpour, Bradley Jones Jib Operator: Pat McKeeman Sparks: David Zrolko, Daniel Nwosu Sound Tech: Kofi Jr Art Assist: Luke Bolle Runner: Abdulilah Bukhari Runner/Driver: Harry Mear

Rob Ulitski - 22nd Oct 2021

Related Content


DC 'Neighbourhood' by Dir. Lx

Dir. Lx channels an ob-doc feel with his latest video for DC, utilizing a lo-fi, multi-format approach to bring out some authentic vignettes and performances from the rapper.

Rob Ulitski - 21st May 2020

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 11 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 15 days ago