Rob Ulitski - 5th Oct 2021

Jack Turner explores the divide between our digital and analogue worlds, in the introspective promo for Crossfire. 

In this bittersweet letter to apathy, we enter a dystopia where a man and a woman have been reduced to nothing. They have been absorbed by a digital world, waiting for themselves - or something - to shake them out of their reality.

Featuring a cold, desaturated colour palette and glitchy performance scenes playing out on different devices, the video feels as if it lives within a parallel world, abstract and alien in its presentation.

The heart of the concept shines through, however, finding a universally relatable anchor in the relationship on-screen, and the emotions that play out. 


DirectorJack Turner
ProducerCharley Packham
ProducerOllie Deacon
Production CompanyCooc Productions
1st ADCarlotta Beck Peccoz
1st ADOlly Ginelli
Director of PhotographyAdam Singodia
Focus PullerOliver Pearson Pajtra
2nd ACMatthew Wilson
GafferKian Altmann
Art DirectorWyndham Harris
Make-upYolanda Dohr
EditorJohnny Richards
EditorMira Thu
ColouristFrancis Qureshi
CastLouis Cunningham
CastMarli Siu
CommissionerDaniel Millar
LabelSony Music
Casting directorElla Holmes
MUASara Brixton
Other creditsB-Cam - Graham Boonzaaier Spark - Tomás Canelas Art Department Assistants - Selina Abdul Kareem, Laura Treharne, Joshanne Dar, Jonas Morgan, Lewis Sarkari, James Simmons BTS Stills Photographer - Dominic Markes Production Assistant & Covid Supervisor - Tilly George Production Assistants - Callum Squires & Leily Radseresht

Rob Ulitski - 5th Oct 2021

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