Promonews - 23rd Sept 2021

Lewis Cater's video for the Family, Emeli Sandé's first release for two years, sees the artist embracing a new look and performanc element to dovetail with what she has described as a “rebirth” for her music.

Emeli enters a London housing estate, before breaking out into a ritual-style dance routine. She is joined by onlookers, with more adding to the group as the video continues. It all ends with Emeli elevated above her circle of fellow dancers, looking into the sky.

"We wanted to create a feeling of spirituality with this video," says Lewis Cater. "It’s about strength, moving forward and rising to the top, no matter what life throws at you."

PRO Credits


DirectorLewis Cater
ProducerJames Norbury
Production CompanyZebrafish Media
Production ManagerAlex Felstead
1st ADElle Lotherington
Director of PhotographyAdam Singodia
Focus PullerAnil Duru
2nd ACAnastasiya Cherkasyuk
SteadicamRichard Lewis
WardrobeElla-louise Gaskell
Make-upKelsey Gitsham
ChoreographerLiv Lockwood
EditorLewis Cater
ColouristKinan Chabani
Director's RepresentationLas Bandas Be Brave
CommissionerBlackstar Agency
LabelChrysalis Records
Other creditsChoreography Assistant: Moronfoluwa Odimayo Casting Director: Matt Bailey Production Runners: Emily Chaplin, Guy Tchackarov 2nd AD: Anna Saracka 3rd AD: Tami Ige Cast/Dancers: Shane Anthony-Whitley, Tasha Shanade, Chloe Anne Williams, Melanie Whitehead Smith, Felipe Pacheco, Justin Jacob, Chanice Hird, Sophie Chinner, Abira Fernades, Dionne Ward-Anderson

Promonews - 23rd Sept 2021

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