Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Yard Act 'The Overload' by James Slater

Promonews - 14th Sept 2021

James Slater brings the cast of characters bursting from the fertile mind of Yard Act lead singer James Smith to life in the video for The Overload - set in a car boot sale near Leeds.

Smith has developed numerous of these oddball characters and voices in the band's releases thus far. Now with the title track of Yard Act's forthcoming debut album, he performs an energetic and splenetic stream of consciousness while persuing the goods of a quirky bunch of stall holders - including pink judges, morris dancing punks, fortune tellers, and dancing orphans.

Then he transforms into his most powerful creation - a surly, gold Rover-driving promoter called Graham. It transpires he's not fan of Yard Act's mouthy lead singer, and his catchphrase is - "If you don't challenge me on anything, I'm actually very f*ckin nice."

But ironically it is Graham who comes to James's aid, when the car boot community turn nasty, in Slater's rollicking, full throttle video.

Promonews - 14th Sept 2021

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
James Slater
Producer
Rosie Ford
Production Company
1st AD
Jack Hartley

Camera

Director of Photography
Focus Puller
Si Howells
2nd AC
Amii Priestly

Art

Art Director
Ruta Staseviciute

Wardrobe

Wardrobe
Bethani Gowland
Hair
Ash Fenners
Make-up
Emma Tierney

Editorial

Editor
James Slater

Grading

Colourist
Aaron Dunleavy
Colour grade company
Aaron Dunleavy Films

Commission

Commissioner
Label
Island Records

Other credits

Casting Director

Jack Hartley

Camera Trainees

Andy Walker, Tom Halliday

Art Dept Assistant

Lucy Gregory

Costume Assistant

Lauren Mitchell

Runners

Khulu Khabo, Dayle Saunders, Saul Murphy

Promonews - 14th Sept 2021

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video