Promonews - 14th Sept 2021

James Slater brings the cast of characters bursting from the fertile mind of Yard Act lead singer James Smith to life in the video for The Overload - set in a car boot sale near Leeds.

Smith has developed numerous of these oddball characters and voices in the band's releases thus far. Now with the title track of Yard Act's forthcoming debut album, he performs an energetic and splenetic stream of consciousness while persuing the goods of a quirky bunch of stall holders - including pink judges, morris dancing punks, fortune tellers, and dancing orphans.

Then he transforms into his most powerful creation - a surly, gold Rover-driving promoter called Graham. It transpires he's not fan of Yard Act's mouthy lead singer, and his catchphrase is - "If you don't challenge me on anything, I'm actually very f*ckin nice."

But ironically it is Graham who comes to James's aid, when the car boot community turn nasty, in Slater's rollicking, full throttle video.

PRO Credits

Credits

DirectorJames Slater
ProducerRosie Ford
Production CompanyZomdic Films
1st ADJack Hartley
Director of PhotographyPaul Mortlock
Focus PullerSi Howells
2nd ACAmii Priestly
Art DirectorRuta Staseviciute
WardrobeBethani Gowland
HairAsh Fenners
Make-upEmma Tierney
EditorJames Slater
ColouristAaron Dunleavy
Grading companyAaron Dunleavy Films
CommissionerDavid Knight
LabelIsland Records
Other creditsCasting Director - Jack Hartley Camera Trainees - Andy Walker, Tom Halliday Art Dept Assistant - Lucy Gregory Costume Assistant - Lauren Mitchell Runners - Khulu Khabo, Dayle Saunders, Saul Murphy

Promonews - 14th Sept 2021

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