MØ 'Kindness' by Florian Joahn
Florian Joahn sees double in his promo for MØ’s new single Kindness.
Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with doppelgängers of Mø and a flurry of dancers.
Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast.
|Executive Producer||Kiran Mandla|
|Director's Representation||Lee Fairweather|
|Line Producer||Jamie Tarr|
|1st AD||Freddie Wright|
|Director of Photography||Rhys Warren|
|1st AC||Ethan Lodge|
|Production Manager||Matt Craig|
|VFX||Phil J Wood|
|Other credits||CHOREOGRAPHER ASSISTANT: Alisha Nadine|
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