Promonews - 1st Sept 2021

Rudá Santos's video for Ross From Friends, for the electronic DJ’s new single The Daisy, blends a reverence for speed-cubing competitions and a bittersweet twist worthy of a sci-fi classic.

We are transported through a trippy time-warp to an unassuming park, where a young girl discovers a Rubik’s Cube and a timer on a bench. Her passion for ‘speed-cubing’ ignited, we then follow her on a journey where she works to master her skills.

Our young heroine progresses to a speed-cubing competition, battling through to reach her goal in time. As she wins the competition, however, viewers are confronted with a surreal twist... 

Blending an admiration for speed-cubing with the unexpected ending, Rudá Santos also employed 3D animated sequences to bookend the film and reinforce the sci-fi elements. In order to capture authentic, realistic performances, he also chose to cast real Rubik’s Cubers in the promo - including Katie Mouchan-Davies as the main protagonist.


Some of the UK's best speed-cubers... helped us bring the vision to life.

“I’ve always thought the Cube was a mysterious and fantastical object - so the idea to play with some sci-fi elements seemed very fitting and came naturally to me in the writing process.

"Having some of the UK’s best speed-cubers performing in the video also helped us bring the vision to life. Ultimately, we wanted the promo to function as both an ode to speed-cubing as a sport, and a thrilling and engaging short piece of its own.”

PRO Credits


DirectorRudá Santos
ProducerIndia Lee
ProducerOli Falcon
Production CompanyGround Work
Production CompanyThree Minutes
Executive ProducerAaron Z. Willson
Production ManagerAnna Butler
1st ADOlly Kash
Director of PhotographyJonny Flint
Focus PullerLou Macnamara
2nd ACJoana Magalhaes
GafferJamie Hitchens
Art DirectorLouis Simonon
WardrobeAmy Thompson
Hair & Make-upAnna Wild
EditorRudá Santos
ColouristChris Francis
Grading companyCompany 3
VFXHarry Binstead
3D ArtistAndrew Cunningham
Lead actorKatie Mouchan-Davies
CommissionerSimon Gold
LabelNinja Tune

Promonews - 1st Sept 2021

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