Rob Ulitski - 27th July 2021

Max Mclachlan directs an angsty promo for newcomer Bingo Fury. 

Starting in a moody, dissheveled apartment, the video shows the artist's world morphing slowly,  building to a disconcerting climax of rambling piano notes, swinging chandeliers and old men dancing. 

The video works in tandem with the neo-noir laced ballad to create a dreamlike aesthetic that is extravagant and surreal in equal doses. 

“From the first second of hearing the track, the dusty world Bingo inhabits leapt out to me visually," notes Max Mclachlan. "He sounded at his most comfortable hunched over a piano in a small, dank apartment. But just as the music suddenly yanks, pushes and pulls Bingo along with it, I wanted his world to fall out from underneath him.

"As the lyrics and tone of the song repaint Bingo’s west country hometown through a romanticised, neo-noir prism, we show him chasing fragments of the world his character has been ripped out of, while reality creeps around him.”

PRO Credits

Credits

DirectorMax Mclachlan
ProducerMax Mclachlan
Production ManagerLottie O'connell
1st ADLucy Crow
Director of PhotographySam Donvito
Focus PullerAgne Denapaite
2nd ACCharlotte Elson-Whittaker
GafferFederico Belloli
Art DirectorJoshanne Dar
WardrobeOlga Petrusewicz
LabelRararok Records
Other creditsSpark - Ben Vacher Spark - Noah Gurden Assistant Art Director - Danni Henning Art Assistant - Janine Saul Art Assistant - Charlii Kerr Runner - Jack Fenton BTS Photographer - Jacob Middleburgh Catering - Molly Bradbrook

Rob Ulitski - 27th July 2021

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