Promonews - 20th July 2021

Directing duo Bedroom unite with Arlo Parks for the first time and stir up something that's both playful and poignant for the artist's new upbeat single Too Good.

Arguably taking their cue from a combination of Ready Steady Cook and Bjork's Venus As A Boy, Bedroom's Soren and Amir create a fantasy home for Arlo that serves her passion for all things apple-related. In her apple-themed kitchen she can prepare a yummy apple pie for her lover. But as the course of true love inevitably fails to run smoothly, things do not go entirely to plan...

Bedroom bring their signature inventiveness to bear upon a story of a stuttering relationship - visual vinyl skips that turn the camera upside down, mind states reflected through colour schemes, stopping the events completely.

And Arlo Parks looks entirely at home in this playful environment. Looks like she had a lot of fun with this one.

PRO Credits


ProducerJoseph J Goldman
Production CompanyCOMPULSORY
Executive ProducerKiran Mandla
Production ManagerHugo Holford
Production CoordinatorGeorge Thompson
1st ADChris Malin
Director of PhotographyPieter Snyman
Focus PullerJosh Tue
Clapper LoaderPatrycja Cygan
GafferJames Duffy
GripDaley Patterson
Production designerHal Gillian
StylistCalvin How
Hair & Make-up (Artist)Stevie Squire
Director's RepresentationLee Fairweather
Other creditsCovid Super: Joseph J Goldman AD Runner: Saskia O’Keeffe Spark: Sam Crook Runners: Bobbie Nottcut, Ella Picconi Lighting Trainee: Dan Jose Art Dept: Rose Moya, Jon Maisey Art Assistant: Harry Goulding Boyfriend: Ben Loader Sky Arts/BTS: Navin Thapar, Liam Nolan, Michael O’Halloran, John Avery Medic: Antony Hatton

Promonews - 20th July 2021

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