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MØ 'Live To Survive' by Joanna Nordahl

Promonews - 8th June 2021

MØ takes on the formidable Globe of Death on her motorbike, before being catapulted into a new idyllic world in Joanna Nordahl's dazzling video for Live to Survive.

Nordahl uses a combination of spectacular action, portraiture and fiery VFX to create a visual metaphor for the sentiment behind the song that marks the return of the artist otherwise known as Karen Marie Ørsted.

In the first part of this breathless video we get the all-action MØ, as two bikes revolve around inside the enclosed Globe of Death. Then she is transported to the countryside by a beautiful lake, having come through the other side of her extraordinary challenge. 

MØ says of Live to Survive: “I hope you’ll dance to it feeling empowered in yourself, with all your vulnerability, strength, beauty, and flaws, and remember that life is a constant dance of ups and downs.”

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Promonews - 8th June 2021

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Credits

Production/Creative

Director
Joanna Nordahl
Producer
Meghan Wilcox
Producer
Mathias Gilay
Production Company
Executive Producer
Trine Pillay
Executive Producer
Sarah Pearson
1st AD
Ali Copland

Camera

Director of Photography
Jeremy Valender
Focus Puller
Mike Linforth
2nd AC
Saskia Dixie
Steadicam
Beau Pritchard James

Lighting/Grip

Gaffer
Peter Riches

Art

Art Director
Elena Muntoni

Wardrobe

Hair
Benjamin David
Make-up
Porsche Poon
Wardrobe
Lee Trigg

Editorial

Editor
Andreas Arvidsson

Grading

Colourist
Julia Rossetti

Agent

Director's Representation
Charlotte Vystavel

Commission

Commissioner
Kat Cattaneo
Label
Sony Music

Other credits

Director’s Assistant

Emmanuelle Soffé

2nd AD

Laura Carrion

Production Assistants

Amy Francesca, Chirolles Khalil

Creative Direction

ISSTUDIO

Globe Of Death Riders

Zyair Andres Marin Singh, Valter Jonas

DIT

Ethan Lewis, Felix Wildey

Gaffer

Peter Riches

Electricians

Kong Wako, Conrad Russell, James Griffiths, Bruce Mann-McClernon

Art Department

Jimmy Van Twest, Femi Omogbehin, Victoria Bridger, Jade Rache

Wardrobe Assistant

Donnika Anderson

Floor Runners

Elizabeth Adeleye, Alfie Davies, Charlie Harte

Camera & Lighting

Double R Media

Catering

The Bean Bike

Sound Design

The Futz Butler

Online

Ollie Paxton

VP Creative

Mike O’Keefe

BTS Photographer

Henry Redcliffe

Managers

Melissa Gregerson, Jeff Lersch

Special Thanks

Circus Zyair, Loaded Dice

Promonews - 8th June 2021

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