MØ 'Live To Survive' by Joanna Nordahl
Promonews - 8th June 2021
MØ takes on the formidable Globe of Death on her motorbike, before being catapulted into a new idyllic world in Joanna Nordahl's dazzling video for Live to Survive.
Nordahl uses a combination of spectacular action, portraiture and fiery VFX to create a visual metaphor for the sentiment behind the song that marks the return of the artist otherwise known as Karen Marie Ørsted.
In the first part of this breathless video we get the all-action MØ, as two bikes revolve around inside the enclosed Globe of Death. Then she is transported to the countryside by a beautiful lake, having come through the other side of her extraordinary challenge.
MØ says of Live to Survive: “I hope you’ll dance to it feeling empowered in yourself, with all your vulnerability, strength, beauty, and flaws, and remember that life is a constant dance of ups and downs.”
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Promonews - 8th June 2021
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Credits
Production/Creative
- Director
- Joanna Nordahl
- Producer
- Meghan Wilcox
- Producer
- Mathias Gilay
- Production Company
- n
- Executive Producer
- Trine Pillay
- Executive Producer
- Sarah Pearson
- 1st AD
- Ali Copland
Camera
- Director of Photography
- Jeremy Valender
- Focus Puller
- Mike Linforth
- 2nd AC
- Saskia Dixie
- Steadicam
- Beau Pritchard James
Lighting/Grip
- Gaffer
- Peter Riches
Art
- Art Director
- Elena Muntoni
Wardrobe
- Hair
- Benjamin David
- Make-up
- Porsche Poon
- Wardrobe
- Lee Trigg
Editorial
- Editor
- Andreas Arvidsson
Grading
- Colourist
- Julia Rossetti
VFX
Agent
- Director's Representation
- Charlotte Vystavel
Commission
- Commissioner
- Kat Cattaneo
- Label
- Sony Music
Other credits
Director’s Assistant
Emmanuelle Soffé
2nd AD
Laura Carrion
Production Assistants
Amy Francesca, Chirolles Khalil
Creative Direction
ISSTUDIO
Globe Of Death Riders
Zyair Andres Marin Singh, Valter Jonas
DIT
Ethan Lewis, Felix Wildey
Gaffer
Peter Riches
Electricians
Kong Wako, Conrad Russell, James Griffiths, Bruce Mann-McClernon
Art Department
Jimmy Van Twest, Femi Omogbehin, Victoria Bridger, Jade Rache
Wardrobe Assistant
Donnika Anderson
Floor Runners
Elizabeth Adeleye, Alfie Davies, Charlie Harte
Camera & Lighting
Double R Media
Catering
The Bean Bike
Sound Design
The Futz Butler
Online
Ollie Paxton
VP Creative
Mike O’Keefe
BTS Photographer
Henry Redcliffe
Managers
Melissa Gregerson, Jeff Lersch
Special Thanks
Circus Zyair, Loaded Dice
Promonews - 8th June 2021