Rob Ulitski - 27th May 2021

Maeve finds herself in up to her neck, in Joshua Trigg's haunting promo for Sick. 

Exploring self-trust and infatuation, the video is heavily influenced by performance art and abstract concepts, and offers an alternative perspective on relationships and love in the 21st century. 

Rising star Maeve's performance is bold and unflinching, as she embraces the messiness that comes with life in the modern world - and from being buried in a load of soil too.

"The video is inspired by Funkadelic’s Maggot Brain and performance artist Marina Abramović’s Rest Energy," explains Trigg. "We basically were just very excited to bury someone alive! We loaded a studio full of topsoil and played with some clever choreography. All shot on 16mm."


DirectorJoshua Trigg
ProducerJoshua Trigg
Production CompanyGeronimo Boy Film
Executive ProducerJoshua Trigg
Director of PhotographyJames Chegwyn
GafferLuca Piercey
Art DirectorKatherine Trigg
WardrobeJustin Hamilton
HairPal Berdahl
Make-upSophie Moore
EditorJoshua Trigg
Editing companyGeronimo Boy Film
ColouristDaniel Levy
Grading companyRascal Post
Post production companyGeronimo Boy Film
VFXSteve Askey
Director's RepresentationGeronimo Boy Film
CommissionerKarl Neilson

Rob Ulitski - 27th May 2021

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