Central Cee 'Ruby' by Dir. Lx
Rob Ulitski - 24th May 2021
Dir. Lx directs the latest edition of Apple Music's The Agenda series, for Central Cee's Ruby.
With Ruby sampling Foreigner's iconic Cold As Ice, we are presented with abstract snapshots of tales from Central Cee's tough neighbourhood in West London, including a young girl's story, as she is shown caught up in a cycle of abuse and neglect.
With the rapper's prodigious storytelling skills exploring the pressures faced by underprivileged youth in Ruby, Dir Lx lends his cinematic, trademark style to the concept, layered with glitchy overlays and a frenetic edit style.
Featured sponsors
Rob Ulitski - 24th May 2021
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Production/Creative
- Director
- Dir. Lx
- Producer
- Gil Kolirin
- Production Company
- GF
- Executive Producer
- Kareem Adeshina
- Production Manager
- Jen Woodhouse
- 1st AD
- Luke Goodrich
Camera
- Director of Photography
- Sam Meyer
- Focus Puller
- Louis Vella
- 2nd AC
- Asia Rose Kilgallon
Lighting/Grip
- Gaffer
- Sonny Horwell
Art
- Art Director
- Anthony Hensman
Wardrobe
- Hair & Make-up
- Simmi Virdee
- Wardrobe
- Janice Mahenge
Casting
- Cast
- Kya Brame
Editorial
- Editor
- Sam Hardy
Grading
- Colourist
- Caroline Morin
- Colour grade company
- W
VFX
- VFX
- Denova Media
Agent
- Director's Representation
- LB
Rob Ulitski - 24th May 2021