Rob Ulitski - 25th Mar 2021

KC Locke directs a very personal take on his and Bugzy Malone's hometown, in the affecting promo for Welcome To The Hood, featuring Emeli Sandé.

Exploring the lives of a multitude of characters in the city, the film interweaves vignettes which focus on the struggles and realities of everyday life - including drugs, politics, police, family breakdown and the North-South divide. 

Completely engrossing and emotional, the documentary-style cinematography and clever storytelling come together to form a true piece of art. It's a must-watch. 


Shooting this video in Manchester in such a raw way is something very close to me.

"This video is a behind closed doors look into Lockdown and some of the experiences felt by the people in Manchester.

"I had to draw on my own personal stories, friends, family and people in my circle - the last 12 months have been life-changing for many of us and is something that will never be forgotten.

"Experiencing, seeing and hearing a multitude of struggles during the past year of lockdown, and being from South Manchester, it’s hard to avoid the reality of what has been happening to us.

"Shooting this video in Manchester in such a raw way is something very close to me. I am very protective of my city and how it is represented. From North to South I wanted this video to represent as many areas and people as possible.

"I hope this video will resonate with people worldwide - Lockdown has effected everyone and sometimes even in the hardest of times you need to look up and remember there is always someone else going through something worse than you. If you ever feel like your good isn’t good enough... just look at how far you have come. protect your circle, follow positive energy and remember your here for a reason.

"Forever grateful for the team around me and all the contributors and friends who made this story possible."

PRO Credits


DirectorKC Locke
ProducerJoe Vickers
Production CompanyEagles
Production CompanySwords
Executive ProducerLewis Nicolson
Executive ProducerMarisa Garner, Kc Locke
Production ManagerElla Taylor- Palfery
1st ADTomos Pierce
Director of PhotographyStefan Yap
Focus PullerDanny Usman
2nd ACBen Eckersall
GafferJosh Hunt
Art DirectorJenny O'Sullivan
EditorJamil Shaukat
Editing companySwords
Editing companyEagles
ColouristAlex Gregory
Grading companyThe Mill
Director's RepresentationMarisa Garner Associates
CommissionerNoha Hussein

Rob Ulitski - 25th Mar 2021

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