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René 'Better U' by Caroline Hajny

Rob Ulitski - 24th Mar 2021

Caroline Hajny directs a dynamic performance promo for René. 

The video for Better U spans a handful of fashion editorial-style vignettes, using lighting and camera effects to create an effervescent aesthetic. 

The energetic performance complements the coruscating track, and is perfectly captured through Kitt Sullivan's stylised cinematography, switching between glossy black and white and vibrant colour for dramatic effect. 

CAROLINE HAJNY:

The song shows such an interesting contrast... that I wanted to translate in the video. 

"For the visuals for Better U we decided to stay very true to the narrative of the song and compliment the bouncy and vibrant production. Working closely with the musical team behind the track, we shared some of the references, eg Aaliyah, just to name one of them.

"The song itself, a candid critique of knowing your worth, shows such an interesting contrast between lyrics and this getting-stuck-in-your-head dance beat that I wanted to translate in the video: there's René dancing, relieved and having moved on, in contrast to darkness and these trippy shots of her being (almost literally) torn in a way by the things in her mind."

Rob Ulitski - 24th Mar 2021

Tags

  • Pop
  • Colourful
  • Dynamic
  • Performance
  • black and white

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Credits

Production/Creative

Director
Caroline Hajny
Producer
Jon Weston
Production Company
22films

Camera

Director of Photography
Kitt Sullivan
Focus Puller
Juan Minotta
2nd AC
Erne

Lighting/Grip

Gaffer
Alex Cullen

Grading

Colourist
Alex O'Brien
Colour grade company
Black Kite Studios

Other credits

Steadicam

Tommy McMahon

Spark

Csaba Kondor

Spark

Tamas Mark Szabo

Rob Ulitski - 24th Mar 2021

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