Caroline Hajny directs a quite literally introspective promo for Liv East, delving into the artist's psyche with distorted abandon.
René 'Better U' by Caroline Hajny
Caroline Hajny directs a dynamic performance promo for René.
The video for Better U spans a handful of fashion editorial-style vignettes, using lighting and camera effects to create an effervescent aesthetic.
The energetic performance complements the coruscating track, and is perfectly captured through Kitt Sullivan's stylised cinematography, switching between glossy black and white and vibrant colour for dramatic effect.
The song shows such an interesting contrast... that I wanted to translate in the video.
"For the visuals for Better U we decided to stay very true to the narrative of the song and compliment the bouncy and vibrant production. Working closely with the musical team behind the track, we shared some of the references, eg Aaliyah, just to name one of them.
"The song itself, a candid critique of knowing your worth, shows such an interesting contrast between lyrics and this getting-stuck-in-your-head dance beat that I wanted to translate in the video: there's René dancing, relieved and having moved on, in contrast to darkness and these trippy shots of her being (almost literally) torn in a way by the things in her mind."
|Director of Photography||Kitt Sullivan|
|Focus Puller||Juan Minotta|
|Grading company||Black Kite Studios|
|Other credits||Steadicam: Tommy McMahon Spark: Csaba Kondor Spark: Tamas Mark Szabo|
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