Biig Piig 'Cuenta Lo' by Nono Ayuso & Rodrigo Inada
Biig Piig pays tribute to her Spanish roots in Cuenta Lo, and harks back to a previous career in the accompanying video, directed by Nono Ayuso and Rodrigo Inada, as she deals the cards in a hallucinatory poker game.
The singer-songwriter - aka Jessica Smyth - has described Cuenta Lo as “an alter-ego-driven song about money, sex and power", adding that the video "is based around when I used to be a poker dealer, and it’s about the coldness and greediness that money can bring in all industries…including music.”
In the video, a detached Jess deals, while amid the cocktails and the poker chips, the players around her become increasingly excitable. Then things get weird, as Ayuso and Inada trigger a vivid shift into horror territory, with most of the cast replaced by shadowy beings with glowing eyes. The result is a meticulously rendered cautionary tale, anchored by Smyth's wordly delivery.
Nono Ayuso, who has now signed to Darkroom, Partizan's division for up-and-coming talent, says "This was such a beautiful trip. Biig Piig is an amazing artist with a really cool career ahead of her and it was really nice working with her and [commissioner] Kat Cattaneo on the development of this music promo. They allowed and supported us to create this dark and magical universe. It was a dream job!"
|Production Company||Unsigned Film|
|Executive Producer||Jackson Forsythe|
|Director of Photography||Franklin Dow|
|Art Director||Jonquil Lawrence|
|Director's Representation||Partizan Darkroom|
Nono Ayuso directs a heartwrenching promo for Joy Crookes' Skin, captured in a truly arresting way - including having Joy travels around London, with her friend, on a bed.
Nono Ayuso presents the lifespan of a relationship in the video for Peruvian band Kanaku Y El Tigre (or Kanaku & The Tiger) and Spanish actress singer Leonora Watling, of a Spanish or Latin …
Dan Massie teams up with James Arthur for another live promo, this time for introspective hit Avalanche.
Kasper Häggström creates a brilliantly absurd satire for this previously unreleased Radiohead track.
Cinelab London, the UK's only full-service film laboratory and digital dailies facility, has …
Bullion Productions' producer Joel Spencer has been promoted to Head of Music and Branded …
The new episode of The Promonews Podcast: Talking Music Videos - our series of conversations …
The first round of judging in the Best Video and the Technical Achievement categories at …
The deadline to vote in the first round of judging at the UK Music Video Awards 2021 is fast …
While first round voting on many of the categories at this year's UK Music Video Awards continues, …