Promonews - 16th Mar 2021

Biig Piig pays tribute to her Spanish roots in Cuenta Lo, and harks back to a previous career in the accompanying video, directed by Nono Ayuso and Rodrigo Inada, as she deals the cards in a hallucinatory poker game.

The singer-songwriter - aka Jessica Smyth - has described Cuenta Lo as “an alter-ego-driven song about money, sex and power", adding that the video "is based around when I used to be a poker dealer, and it’s about the coldness and greediness that money can bring in all industries…including music.”

In the video, a detached Jess deals, while amid the cocktails and the poker chips, the players around her become increasingly excitable. Then things get weird, as Ayuso and Inada trigger a vivid shift into horror territory, with most of the cast replaced by shadowy beings with glowing eyes. The result is a meticulously rendered cautionary tale, anchored by Smyth's wordly delivery.

Nono Ayuso, who has now signed to Darkroom, Partizan's division for up-and-coming talent, says "This was such a beautiful trip. Biig Piig is an amazing artist with a really cool career ahead of her and it was really nice working with her and [commissioner] Kat Cattaneo on the development of this music promo. They allowed and supported us to create this dark and magical universe. It was a dream job!"

PRO Credits


DirectorNono Ayuso
DirectorRodrigo Inada
ProducerJackson Forsythe
Production CompanyUnsigned Film
Executive ProducerJackson Forsythe
Director of PhotographyFranklin Dow
GafferRaf Curtis
Art DirectorJonquil Lawrence
WardrobeLéa Feddermann
Make-upMaya Man
CommissionerKat Cattaneo
Director's RepresentationPartizan Darkroom

Promonews - 16th Mar 2021

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