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St. Vincent 'Pay Your Way In Pain' by Bill Benz

Promonews - 12th Mar 2021

There are Seventies-themed videos, and then there's this... Annie Clark aka St. Vincent kicks off her new album, and blonde look, with a 70s-style TV performance that's essentially indistinguishable from the real thing.

Director Bill Benz - who also directed the meta comedy-doc about St. Vincent, The Nowhere Inn - uses all the authentic old camera and vision-mixing equipment to create an aesthetic which is almost spookily accurate - sealed with the brilliantly on-point styling.

The inspiration clearly comes from a song with its echoes of David Bowie's Fame from his 1974 album Young Americans, and one imagines that a few classic Bowie TV performances from the era were avidly consumed before making this - including his first collab with David Mallet, for Boys Keep Swinging, a few years later. 

And it has to be said, Annie Clark as a blonde disco diva is a brilliant transformation. Her potential as a Hitchcock heroine (in a Brian DePalma homage) is explored in the thriller-style trailer to her new album Daddy's Home, 1 (833)-77-DADDY. And in both that and this, she's really quite Catherine Deneuve...

Promonews - 12th Mar 2021

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Bill Benz
Wes Hager


Director of Photography
Kyle Pahlow
1st AC
Mathew Borek


Production designer
Stephanie Joens


Avigail Collins
Pamela Neal
Hair & Make-up
Hinako Nishiguchi

Other credits

Other credits

VTR/DIT – Sarai Morales

Gaffer – Adam Schaeffer

Light Board Operator – Gigi Pedron

Key Grip – Jordan Avtal

Best Boy Grip – Nicholas Brazzill

Best Boy Electric – Turner Spurling

Photographer – Zackary Michael

1st Assistant photographer – Kyrre Krisoffersen

2nd Assistant photographer – Delilah Jesinkey

Production Supervisor– Zori Davidkova

Production Coordinator(remote) – Jennifer Young

Location Scout – Cameron Kashtan

Key Production PA – Ryan Fowlkes

Set Production PA – Scott Schaeffer

Special Thanks

PRG The Barclay Hotel Envizion Group Studio in Glendale CA OTM Old Fast Glass camera’s Modernica Props Test Pattern Inc

Promonews - 12th Mar 2021

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