Promonews - 12th Mar 2021

There are Seventies-themed videos, and then there's this... Annie Clark aka St. Vincent kicks off her new album, and blonde look, with a 70s-style TV performance that's essentially indistinguishable from the real thing.

Director Bill Benz - who also directed the meta comedy-doc about St. Vincent, The Nowhere Inn - uses all the authentic old camera and vision-mixing equipment to create an aesthetic which is almost spookily accurate - sealed with the brilliantly on-point styling.

The inspiration clearly comes from a song with its echoes of David Bowie's Fame from his 1974 album Young Americans, and one imagines that a few classic Bowie TV performances from the era were avidly consumed before making this - including his first collab with David Mallet, for Boys Keep Swinging, a few years later. 

And it has to be said, Annie Clark as a blonde disco diva is a brilliant transformation. Her potential as a Hitchcock heroine (in a Brian DePalma homage) is explored in the thriller-style trailer to her new album Daddy's Home, 1 (833)-77-DADDY. And in both that and this, she's really quite Catherine Deneuve...

Credits

DirectorBill Benz
ProducerWes Hager
Director of PhotographyKyle Pahlow
StylistAvigail Collins
HairPamela Neal
Hair & Make-upHinako Nishiguchi
Production designerStephanie Joens
1st ACMathew Borek
Other creditsOther credits: VTR/DIT – Sarai Morales Gaffer – Adam Schaeffer Light Board Operator – Gigi Pedron Key Grip – Jordan Avtal Best Boy Grip – Nicholas Brazzill Best Boy Electric – Turner Spurling Photographer – Zackary Michael 1st Assistant photographer – Kyrre Krisoffersen 2nd Assistant photographer – Delilah Jesinkey Production Supervisor– Zori Davidkova Production Coordinator(remote) – Jennifer Young Location Scout – Cameron Kashtan Key Production PA – Ryan Fowlkes Set Production PA – Scott Schaeffer Special Thanks - PRG The Barclay Hotel Envizion Group Studio in Glendale CA OTM Old Fast Glass camera’s Modernica Props Test Pattern Inc

Promonews - 12th Mar 2021

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