Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Shred Kelly 'Take Me Home' by Sage McBride, Nick Nault & Tim Newton

Rob Ulitski - 19th Feb 2021

Sage McBride, Nick Nault & Tim Newton direct a poignant yet engaging promo for Shred Kelly's Take Me Home. 

The concept is a look back on the life of singer/songwriter Tim Newton’s father Bud. The song's lyrics imagine Bud singing to his wife, reflecting on their time together.

It is a declaration of love and a realisation that his life is coming to an end, asking her to take him home so that he can leave the world in comfort.

In the video, the band beautifully capture the progression of a single man building his life, and Tim pays homage to his dad by wearing his fur boots. The sped up footage could even be likened to the opening of 90's cartoon King Of The Hill, with a frenetic yet strangely mesmerising energy. 

It's a lo-fi yet well-executed vision, making use of several props and printed lyrics, and even an overhead projector... Remember those? 

Tags

  • New Directors
  • Alternative Folk Rock

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 8 more credits on this video.

Production/Creative

Director
Tim Newton
Director
Sage McBride
Director
Nick Nault
Producer
Production Company
Production Manager

Art

Art Director

Editorial

Editor

Grading

Colourist

VFX

Post production company

Commission

Label

Rob Ulitski - 19th Feb 2021

Related Content

Industry News