Rob Ulitski - 16th Feb 2021

Bjarke Underbjerg rounds off a trilogy of videos for Swedish artist LÉON, with the introspective promo for Seventeen. 

Through the reunification of the indie pop star and her first love, we see the different ways in which posing for a camera and posing for a person intertwines - the constant switch between vulnerability and immovability. In short it's like the age old question: who are we through the eyes of another? 

DoP Adam Jandrup carries over the same cinematic, emotive cinematography from the previous two promos, with an added energy and flair towards the crescendo of the concept. 

Beautiful work and a striking way to end a special series of videos. 

PRO Credits


DirectorBjarke Underbjerg
ProducerMelanie Frydshou
Production CompanyNEW LAND
Production CompanyCardel
Executive ProducerCarla Mooney
Executive ProducerDelwyn Mooney
Executive ProducerThor Brammer Jacobsen
Executive ProducerSara Samsøe
1st ADPelle Götze Johansson
Director of PhotographyAdam Jandrup
1st ACNicolaj Niebuhr
SteadicamJonas Torp
GafferMartin Riello
Production designerAlicia Zwetsloot
Make-upViola Lynge
ColouristSofie Borup
Grading companyCompany 3
Other creditsBest Boy: Yannick Brückert Grade: Alexandra Lubrano @Company3 Caster & Runner: Vashty Mwepeele 2nd AD & Runner: Bastian Laigaard LED Technician: Mathias Special Thanks: Art Official Agency & Kasper Notlev

Rob Ulitski - 16th Feb 2021

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