Rob Ulitski - 3rd Feb 2021

Karim Ansel explores the tortured, pernicious inner voice of Mowdee’s psyche, in his brilliant video for Je T'embête. 

We all have our own internal struggles between good and bad, and it can often feel like we are completely out of control of who takes the reigns. Mowdee is in the unfortunate position of having his doppelgänger appear as an all-too-real apparition, causing trouble and mini catastrophes around every corner. 

Initially embarrassed by his cheeky, menacing demeanour, Mowdee eventually comes round to his darker self, via several hilarious vignettes that take place across the course of a day. 

DoP James Coote balances an authentic, real-life aesthetic with a handful of experimental angles, all shot on film to give it a grainy and raw texture. Ansel's direction jumps between understated and slapstick, providing the perfect platform for the ensuing drama, without going too overboard and silly.

He also worked from a treatment/animatic that mapped out the narrative in great detail, as you can see from this entertaining animatic vs final video visual.


PRO Credits


DirectorKarim Ansel
ProducerLola Idounda
Production CompanyVery Content
Production ManagerAlice Marchal
1st ADFabrice Jeandemange
Director of PhotographyJames Coote
Focus PullerGustin Guillaume
2nd ACArthur Bartoli
GafferTom Haffner
Art DirectorMoussa Assoumani
WardrobeAlya Derris
Make-upLea Fontaine
EditorMarie Raffy
ColouristVincent Amor
Director's RepresentationForever

Rob Ulitski - 3rd Feb 2021

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