Karim Ansel explores the tortured, pernicious inner voice of Mowdee’s psyche, in his brilliant video for Je T'embête. 

We all have our own internal struggles between good and bad, and it can often feel like we are completely out of control of who takes the reigns. Mowdee is in the unfortunate position of having his doppelgänger appear as an all-too-real apparition, causing trouble and mini catastrophes around every corner. 

Initially embarrassed by his cheeky, menacing demeanour, Mowdee eventually comes round to his darker self, via several hilarious vignettes that take place across the course of a day. 

DoP James Coote balances an authentic, real-life aesthetic with a handful of experimental angles, all shot on film to give it a grainy and raw texture. Ansel's direction jumps between understated and slapstick, providing the perfect platform for the ensuing drama, without going too overboard and silly.

He also worked from a treatment/animatic that mapped out the narrative in great detail, as you can see from this entertaining animatic vs final video visual.