Promonews - 26th Jan 2021

Shojon is depicted as a modern-day Cupid figure in London, adding feelgood vibes to several out-of-sync relationships, in the Craig Heathcote-directed video for Theorem.

Focussing on Shojon's beneficial impact on a number of relationships he witnesses around the city, the video addresses the various types of relationship in modern life, touching upon family, feminism and LGBTQ issues. 

In successive vignettes, Shojon spreads love with an augmented reality style VFX, dispelling storm clouds gathering above heads. Accompanied by his winning performance of Theorem, the song and visual offer the audience uplifting feelgood vibes, with a hint of nostalgia promoting soothing and healing energies.

PRO Credits


DirectorCraig Heathcote
ProducerRob Ulitski
Production CompanyFeud Creative
Executive ProducerImogen Odgen
Production ManagerRoss Anderson
1st ADAri Rissotti
Make-upKasia Postaremczak
EditorSasha Moon
EditorJohn Shownmi
VFXJames Sims
VFXJohn Shownmi
LabelThat Sp Studios
Other creditsProduction Asst: Thomas Byrne

Promonews - 26th Jan 2021

Related Content


Feral 'Loser' by Rob Ulitski

Promonews' own Rob Ulitski pays homage to '90s VHS dating, in his lo-fi promo for California-based Feral, aka Kelsey Ferrell.

David Knight - 8 months ago

Latest News