Shojon 'Theorem' by Craig Heathcote
Shojon is depicted as a modern-day Cupid figure in London, adding feelgood vibes to several out-of-sync relationships, in the Craig Heathcote-directed video for Theorem.
Focussing on Shojon's beneficial impact on a number of relationships he witnesses around the city, the video addresses the various types of relationship in modern life, touching upon family, feminism and LGBTQ issues.
In successive vignettes, Shojon spreads love with an augmented reality style VFX, dispelling storm clouds gathering above heads. Accompanied by his winning performance of Theorem, the song and visual offer the audience uplifting feelgood vibes, with a hint of nostalgia promoting soothing and healing energies.
|Production Company||Feud Creative|
|Executive Producer||Imogen Odgen|
|Production Manager||Ross Anderson|
|1st AD||Ari Rissotti|
|Label||That Sp Studios|
|Other credits||Production Asst: Thomas Byrne|
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