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Strawbey 'You Won't Fall For Anyone' by Alex Deitsch

Rob Ulitski - 15th Jan 2021

Alex Deitsch returns with a second video for Strawbey, the introspective You Won’t Fall For Anyone. 

Capturing the psychedelia of 90’s shoe-gaze with the clean studio aesthetics of the early 2000s, the visual is anchored by a melancholic performance from Strawbey - aka Ruben Pope - as he laments a toxic relationship and attraction to a former lover. 

The concept starts off clean and almost clinical, before distorted VHS textures and washes of bold colour bleed into the image. The use of a static close-up as the hero shot is inspired, whilst the lo-fi aesthetic and understated attitude feel contemporary and on-trend.

“The track itself had both a glossy polish and a dreamy atmosphere, so for me the video had to reflect that," says Deitsch. "Ruben and I both like Y2K aesthetics and so infusing that clean visual canvas with a more experimental and expressionist style was a lot of fun. 

"One specific reference going into it was the iconic cover of My Bloody Valentine’s Loveless - the washed out guitar, hazy reds etc. It all fed into the video.”

Rob Ulitski - 15th Jan 2021


  • Performance
  • Dream pop
  • Lo-fi
  • Relationship

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Alex Deitsch
Robiul Khayer
Production Company
Executive Producer
Mohammed Imran Hussain
Production Manager
Callum Stone
1st AD
Macready Massey


Director of Photography
Jonny Flint
Focus Puller
Joshua Liles
2nd AC
Nathan Marriott


Kasper Jaszcz

Other credits

Special thanks

Alex Kitching

Special thanks

Jason Bushill

Rob Ulitski - 15th Jan 2021

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