Strawbey 'You Won't Fall For Anyone' by Alex Deitsch

Alex Deitsch returns with a second video for Strawbey, the introspective You Won’t Fall For Anyone. 

Capturing the psychedelia of 90’s shoe-gaze with the clean studio aesthetics of the early 2000s, the visual is anchored by a melancholic performance from Strawbey - aka Ruben Pope - as he laments a toxic relationship and attraction to a former lover. 

The concept starts off clean and almost clinical, before distorted VHS textures and washes of bold colour bleed into the image. The use of a static close-up as the hero shot is inspired, whilst the lo-fi aesthetic and understated attitude feel contemporary and on-trend.

“The track itself had both a glossy polish and a dreamy atmosphere, so for me the video had to reflect that," says Deitsch. "Ruben and I both like Y2K aesthetics and so infusing that clean visual canvas with a more experimental and expressionist style was a lot of fun. 

"One specific reference going into it was the iconic cover of My Bloody Valentine’s Loveless - the washed out guitar, hazy reds etc. It all fed into the video.”