Rob Ulitski - 14th Dec 2020

Louis III explores the absurdity of being anxious in Yuan Hu's hypnotic promo for SWEAT! 

Depicting the artist as a frantic clown, searching and yearning for meaning, the concept utilises match cuts and parallel narratives to represent the two sides of his character- one in everyday reality, and one with the crushing sense of anxiety looming overhead. 

It's a beautifully shot video, with poignant yet optimistic undertones, as the artist embraces the good with the bad. The wide angle performance setups and spontaneous camera movement match this zig-zagging of emotion to great effect, whilst the styling and makeup elevate the heightened sense of drama throughout. 

"I wrote SWEAT! about anxiety; my relationship with it, the humour in it and my desire to turn it into something I could dance to rather than run from," says Louis III. "I’ve had these panic/sweat attacks since I was 18 - while I’m dripping in sweat it’s usually funny or curious to the people sat opposite me but not so much for me.

"For the video, I came to Yuan Hu with this idea of a clown who would represent my anxiety. We’re meant to laugh at clowns but there’s a weird fine line between the humour and menace they represent. With SWEAT! it feels like I’m finally reclaiming how ridiculous anxiety can be."


DirectorYuan Hu
ProducerLouis Du Sauzay
HairEmilie Louizides
Make-upEmilie Louizides
LabelVision Records

Rob Ulitski - 14th Dec 2020

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