Promonews - 19th Nov 2020

Big Zuu has gained a mainstream following with his TV appearances, while boldly occupying his own lane within the UK music scene. Will Ainsworth's video for Great To Be reflects his extraordinary success - and drive to succeed - with an uplifting combination of elevated performance and moments from his everyday life.

The song bounces back and forth in time, detailing Zuu's difficult upbringing and his current winning mindset. The video preludes with the rapper deep in the creative process, finding a solitary spot on the side of the Thames to work on the lyrics for Great To Be. Then, as the track begins, he is stepping onstage at the Hackney Empire in London, performing the song with a string section. 

The lyrics touch upon tough times, and the work of UK public sector staff in the pandemic, while the visuals cut between Zuu's heartfelt stage performance, working on his craft in surprising places - and enjoying the company of his mates. Ainsworth has realised an appealing portrait of the man and the artist.

PRO Credits


DirectorWill Ainsworth
ProducerElom Bell
Production CompanyGoodfilm
1st ADDavid J Adams
Director of PhotographyVince Knight
Focus PullerRushil Choudhary
2nd ACMatt Rakstins
Editing companyGoodfilm
VFXJosh Friend
LabelEone Music
SteadicamMike Vega
Stylist (Artist)Kiera Liberati
EditorWill Ainsworth
Other creditsTechnocrane Remote Op: Arif Nadeem Technocrane Key Grip: Anthony Ward Technocrane Grip 2: Rogan Brown Technocrane Technician: James Duffy Orchestra: The Hip Hop Orchestra Bts Crew: Will Ferguson, James Hague Venue: Hackney Empire Theatre Tehcnical Manager: Othman Read Theatre Stage Manager: John Ryan Theatre Electrician: Keith Edgehill Theatre Follow Spot: Leon Sweeney Theatre Sound Operator: Leon Bailey Theatre Lighting Operator: Paul Salmon Catering: The Italist Runners: Alexy Bojic-Aguilar, Shah Hussain Song Produced By: Souls Mixed And Mastered By: Sean D Artist Management: Matt Dodds

Promonews - 19th Nov 2020

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