Big Zuu has gained a mainstream following with his TV appearances, while boldly occupying his own lane within the UK music scene. Will Ainsworth's video for Great To Be reflects his extraordinary success - and drive to succeed - with an uplifting combination of elevated performance and moments from his everyday life.

The song bounces back and forth in time, detailing Zuu's difficult upbringing and his current winning mindset. The video preludes with the rapper deep in the creative process, finding a solitary spot on the side of the Thames to work on the lyrics for Great To Be. Then, as the track begins, he is stepping onstage at the Hackney Empire in London, performing the song with a string section. 

The lyrics touch upon tough times, and the work of UK public sector staff in the pandemic, while the visuals cut between Zuu's heartfelt stage performance, working on his craft in surprising places - and enjoying the company of his mates. Ainsworth has realised an appealing portrait of the man and the artist.