Big Zuu 'Great To Be' by Will Ainsworth
Big Zuu has gained a mainstream following with his TV appearances, while boldly occupying his own lane within the UK music scene. Will Ainsworth's video for Great To Be reflects his extraordinary success - and drive to succeed - with an uplifting combination of elevated performance and moments from his everyday life.
The song bounces back and forth in time, detailing Zuu's difficult upbringing and his current winning mindset. The video preludes with the rapper deep in the creative process, finding a solitary spot on the side of the Thames to work on the lyrics for Great To Be. Then, as the track begins, he is stepping onstage at the Hackney Empire in London, performing the song with a string section.
The lyrics touch upon tough times, and the work of UK public sector staff in the pandemic, while the visuals cut between Zuu's heartfelt stage performance, working on his craft in surprising places - and enjoying the company of his mates. Ainsworth has realised an appealing portrait of the man and the artist.
|1st AD||David J Adams|
|Director of Photography||Vince Knight|
|Focus Puller||Rushil Choudhary|
|2nd AC||Matt Rakstins|
|Stylist (Artist)||Kiera Liberati|
|Other credits||Technocrane Remote Op: Arif Nadeem Technocrane Key Grip: Anthony Ward Technocrane Grip 2: Rogan Brown Technocrane Technician: James Duffy Orchestra: The Hip Hop Orchestra Bts Crew: Will Ferguson, James Hague Venue: Hackney Empire Theatre Tehcnical Manager: Othman Read Theatre Stage Manager: John Ryan Theatre Electrician: Keith Edgehill Theatre Follow Spot: Leon Sweeney Theatre Sound Operator: Leon Bailey Theatre Lighting Operator: Paul Salmon Catering: The Italist Runners: Alexy Bojic-Aguilar, Shah Hussain Song Produced By: Souls Mixed And Mastered By: Sean D Artist Management: Matt Dodds|
Mae Muller struggles to make the choice between falling in love and keeping her independence, in Sophia Ray's ambitious promo for Dependent.
Pale Waves are back, with a fresh vision of their catchy 90s-inspired indie-pop, and the video for Change by Johnny Goddard - one third of directing collective Youth Hymns - definitely captures …
Rupert Bryan directs a brooding visual for Molly Hocking, winner of The Voice in 2019.
Amun and friends take time for some R&R in a luscious country mansion, in Pip + Lib's promo for Done Me.
Beyoncé leads the nominees for the 63rd Grammy Awards, and among her nine nominations …
Colourist Henry Howard has joined the expanding team at Wash, joining company founder and senior …
EnergaCAMERIMAGE, the international film festival celebrating the art of cinematography is now …
Agile Films have announced the signing of Yoni Lappin to their director's roster for music videos …
The Sam Pilling-directed video for DJ Shadow ft De La Soul’s Rocket Fuel, and Finnish-born …
DJ SHADOW & DE LA SOUL'S ‘ROCKET FUEL' WINS WINS VIDEO OF THE YEAR