Rob Ulitski - 4th Nov 2020

Max Siedentopf lends his delightfully eccentric style to this hypnotic promo for British five-piece Easy Life. 

The aptly-titled Daydreams features a succession of oscellating vignettes featuring frontman Murray with and without bandmates, capturing a brief glimpse of static moments in time before spinning into the next setup. 

Utilising the rotating movement popularised in the Atlanta Season 2 Trailer, the perpetual motion of the camera builds a rhythmic yet offbeat energy, elevated by the vibrant colours and Siedentopf's fondness for the absurd. 


The entire video was shot with an experimental camera.

"Daydreams is an homage to careless nostalgic summer days and the classic battle between daydreaming and the actual mundane reality.

"Throughout the video we follow Murray as he dreams up beautiful and idyllic scenes in sunflowers fields together with his dream girl, which in the next moment are turned into an anticlimactic opposite. The mundane reality where Murray is alone has nothing better to do than to sit around and day drink.

"The entire video was shot with an experimental camera which is meant to help create a dissociating feeling similar to a daydream or while day drinking."

PRO Credits


DirectorMax Siedentopf
ProducerMolly McGregor
Production CompanyRiff Raff Films
Executive ProducerKate Brady
Production ManagerSuzan Mustafa
1st ADRosie Owen
Director of PhotographyMarcus Domleo
Focus PullerRory Moles
2nd ACJonny Lewis
GafferJohn Clarke
Art DirectorChloe Brady
Make-upGeorgia Hope
EditorMax Siedentopf
ColouristPeter Oppersdorff
Grading companyMPC
VFXTheo Tagholm
Director's RepresentationHands London
CommissionerLaura Clayton
LabelUniversal Music
Other creditsStyling: Jaime Jarvis Camera Runner: Tommy Degee Spark: Romain Foster Grip: Neil Blakesley Grip Trainee: Jacob Cridlin Art Director On-set: Zuzanna Skrurtys Art Dept Assistant: Robyn Wilton Art Dept Assistant: Grace Becker Burn Runners: Tano Noblia, Billy Degee, Yeh Htoo Love, Hollie Murten Playback/Runner: Corey Golzey

Rob Ulitski - 4th Nov 2020

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