Rob Ulitski - 22nd Oct 2020

Hector Dockrill and RUFFMERCY present a haunting visual for Ghetts' IC3, featuring Skepta. 

Dividing the workload on the enigmatic promo, Dockrill directed the live action footage, with RUFFMERCY creating and directing the overlaid animation. The resulting video is an exceptional piece of work, dark and minacious with an otherworldy, gritty aesthetic. The strobing textures and hyperactive scribble-style animation add a surreal vibe to the promo, and the frenetic camerawork builds upon this style.

It's also a suitably strong addition to the current visual campaign around Ghetts' new releases in which RUFFMERCY has played a crucial role - including directing the video for Mozambique, nominated for the Best Animation award at this year's UKMVAs. 

PRO Credits

Credits

DirectorRUFFMERCY
Executive ProducerJamie Clark
DirectorHector Dockrill
Executive ProducerRik Green
Executive ProducerErin Sayder
Production ManagerPru Ainslie
1st ADTy Hack
GafferChris Dowling
Art DirectorLiz El Kadhi
WardrobeLewis Munro
Make-upJess Summer
EditorEdward Cooper
Editing companyThe Assembly Rooms
ColouristJason Wallis
Grading companyElectric Theatre Collective
Post production companyElectric Theatre Collective
Post ProducerOliver Whitworth
CommissionerNathan James Tettey
LabelWarner Records
Other creditsGoldeneyes: Patch Keyes Studio Direction: Nathan James Tettey Edit Producer: Dan Breheny PAs: JO THOMPSON, ALICE HAYES 2ND AD: ROSIE OWEN 3RD AD: MILES LACEY COVID SUPERVISOR: ALICE HAYES RUNNERS: JENS NIELSEN, TARA SADEGHI FOCUS PULLER: HOPI DEMATTIO CAMERA TRAINEE: PHILIP HONEYWELL CLAPPER LOADER: KAIRO JONES KEY GRIP: VIS SOPJANI ADDITIONAL GRIP: ADAM KELLEHER TRAINEE GRIP: WAYNE JOSEPH PRODUCTION ASSISTANT: WYNDHAM HARRIS STYLIST ASSISTANT: JUSTYNA KIT CASTING DIRECTOR: OLA CHRISTIAN CASTING AGENCY: LEVILE

Rob Ulitski - 22nd Oct 2020

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