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Rachel Chinouriri 'Give Me A Reason' by Rob Akin

Rob Ulitski - 6th Oct 2020

Rob Akin directs an impressively punchy promo for Rachel Chinouriri's Give Me A Reason. 

Jumping between striking performance setups and a mysterious narrative between a woman and her lover, the visual perfectly encapsulates the abstract soundscapes present in the track. 

DoP Alana Mejia Gonzalez contrasts crisp blue colour palettes with warm reds and monochromatic snapshots, resulting in a stunning tapestry of performance and storytelling.

"Give Me a Reason is a video driven by photography-inspired portraiture of Rachel performing the song in elaborate monochromatic scenes and a surreal narrative between a woman and her lover," Akin explains. "These surreal narrative moments are ambiguous in nature, but reminiscent of the feelings that are found in the lyrics of indecisiveness and separation."

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Rob Ulitski - 6th Oct 2020

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Credits

Production/Creative

Director
Rob Akin
Producer
Femi Anderson
Production Company
Executive Producer
Hayley Williams
Executive Producer
Harriet Towler
Production Manager
Aidan Robert Brooks

Camera

Director of Photography
Alana Mejia Gonzalez
Focus Puller
Ollie Munks

Art

Art Director
Sarah Asmail

Wardrobe

Wardrobe
Naomi Barling

Editorial

Editor
Rob Akin

Grading

Colourist
Jonny Thorpe

Agent

Director's Representation
OB Management

Rob Ulitski - 6th Oct 2020

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