Rob Ulitski - 6th Oct 2020

Rob Akin directs an impressively punchy promo for Rachel Chinouriri's Give Me A Reason. 

Jumping between striking performance setups and a mysterious narrative between a woman and her lover, the visual perfectly encapsulates the abstract soundscapes present in the track. 

DoP Alana Mejia Gonzalez contrasts crisp blue colour palettes with warm reds and monochromatic snapshots, resulting in a stunning tapestry of performance and storytelling.

"Give Me a Reason is a video driven by photography-inspired portraiture of Rachel performing the song in elaborate monochromatic scenes and a surreal narrative between a woman and her lover," Akin explains. "These surreal narrative moments are ambiguous in nature, but reminiscent of the feelings that are found in the lyrics of indecisiveness and separation."

PRO Credits


DirectorRob Akin
ProducerFemi Anderson
Executive ProducerHayley Williams
Executive ProducerHarriet Towler
Production ManagerAidan Brooks
Director of PhotographyAlana Mejia Gonzalez
Focus PullerOllie Munks
Art DirectorSarah Asmail
WardrobeNaomi Barling
EditorRob Akin
ColouristJonny Thorpe

Rob Ulitski - 6th Oct 2020

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