Talking about his video for Jeshi's Mask On, Walid Labri told Complex: "The keyword in this video is elevated reality, and this whole visual is about Jeshi trying to be heard.

"Whether it's him shouting off a top of a cliff alone, hopelessly talking to someone on the phone, locked out and trying a last ditch effort to be heard through a peephole, or attempting to get the attention of driver who isn't trying to listen but rather drive... but his attempts at being heard are not being recognised -  as if he has a mask on."