Promonews - 20th Aug 2020

Following on from the double live video he recently created for her appearance on Jimmy Kimmel Live, Raja Virdi directs another signature one-take video for emerging talent Holly Humberstone. And this one for Drop Dead is another atmospheric night-time affair - with an extra element of fiery drama.

From first to last, Holly stares down the camera as she performs the song, donning a helmet to drive a go-kart across a field, arriving at the beefed-up Range Rover that appears in the Kimmel video and her and Virdi's previous collaboration, the official video for Falling Asleep At The Wheel. Then she sets the car alight, and it burns brightly behind her as Holly keeps on moving.

It's a big climax to another impressive video for the Nottingham-born singer-songwriter. Just not sure if her dad is going to be too pleased...


We all really wanted to burn Holly's dad's car to end it's consistent feature across all of Holly's visuals, lol!

"This was my first shoot post-lockdown. Talk about not easing myself in... Myself, Josh (Holly's manager and co-creative) and Holly were throwing around ideas and we all really wanted to burn Holly's dad's car to end it's consistent feature across all of Holly's visuals, lol!

"Naturally, I don't think Holly's dad would've appreciated us doing this for real, so I have to give massive props to my VFX artist Dan Hawkins for walking us through it and answering my endless calls in order to make this piece feel as real and beautiful as possible.

"I have to also give massive big ups to my regular operator Beau Pritchard-James for running full pelt (whilst double speed sync!) chasing Holly in a go kart all whilst keeping the frame stunning. There are so many people to thank for making this piece even better than I could've hoped for, so I'm very grateful and really happy with what we created!"

PRO Credits


DirectorRaja Virdi
ProducerRaja Virdi
Production CompanyPHASE
Production ManagerMolly Fleet
Director of PhotographyRaja Virdi
Focus PullerWill J Carman
2nd ACRyan Peck
SteadicamBeau Pritchard James
GafferJordan Dubash
ColouristConnor Coolbear
Grading companyElectric Theatre Collective
Post ProducerOliver Whitworth
VFXDan Hawkins
CommissionerJosh Sanger
Other creditsPA/ Covid Supervisor: Katie Cooper Production Runner: Eleanor Freeman, Sophie Manoury Spark: Craig Hudson, Adam Murphy Trainee Spark: Rhiannon Pallister SFX: Darren Wallis @ Quicksilver Go Kart Tech: Alexander Phillip Ray @ Biz Karts H&S Officer: Ian Burton @ TV & Film Safety Special Thanks: Miles & Anna Humberstone, Platoon, Belvoir Estate & Procam

Promonews - 20th Aug 2020

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