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Holly Humberstone 'Drop Dead' by Raja Virdi

Promonews - 20th Aug 2020

Following on from the double live video he recently created for her appearance on Jimmy Kimmel Live, Raja Virdi directs another signature one-take video for emerging talent Holly Humberstone. And this one for Drop Dead is another atmospheric night-time affair - with an extra element of fiery drama.

From first to last, Holly stares down the camera as she performs the song, donning a helmet to drive a go-kart across a field, arriving at the beefed-up Range Rover that appears in the Kimmel video and her and Virdi's previous collaboration, the official video for Falling Asleep At The Wheel. Then she sets the car alight, and it burns brightly behind her as Holly keeps on moving.

It's a big climax to another impressive video for the Nottingham-born singer-songwriter. Just not sure if her dad is going to be too pleased...

RAJA VIRDI:

We all really wanted to burn Holly's dad's car to end it's consistent feature across all of Holly's visuals, lol!

"This was my first shoot post-lockdown. Talk about not easing myself in... Myself, Josh (Holly's manager and co-creative) and Holly were throwing around ideas and we all really wanted to burn Holly's dad's car to end it's consistent feature across all of Holly's visuals, lol!

"Naturally, I don't think Holly's dad would've appreciated us doing this for real, so I have to give massive props to my VFX artist Dan Hawkins for walking us through it and answering my endless calls in order to make this piece feel as real and beautiful as possible.

"I have to also give massive big ups to my regular operator Beau Pritchard-James for running full pelt (whilst double speed sync!) chasing Holly in a go kart all whilst keeping the frame stunning. There are so many people to thank for making this piece even better than I could've hoped for, so I'm very grateful and really happy with what we created!"

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Promonews - 20th Aug 2020

Tags

  • Director's notes
  • One shot video
  • Pop
  • Singer-songwriter

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Credits

Production/Creative

Director
Producer
Production Company
Production Manager
Molly Fleet

Camera

Director of Photography
Focus Puller
Will J Carman
2nd AC
Ryan Peck
Steadicam
Beau Pritchard James

Lighting/Grip

Gaffer
Jordan Dubash

Grading

Colourist
Connor Coolbear
Colour grade company

VFX

VFX
Dan Hawkins
Post Producer
Oliver Whitworth

Commission

Commissioner
Josh Sanger

Other credits

PA/ Covid Supervisor

Katie Cooper

Production Runner

Eleanor Freeman, Sophie Manoury

Spark

Craig Hudson, Adam Murphy

Trainee Spark

Rhiannon Pallister

SFX

Darren Wallis @ Quicksilver

Go Kart Tech

Alexander Phillip Ray @ Biz Karts

H&S Officer

Ian Burton @ TV & Film Safety

Special Thanks

Miles & Anna Humberstone, Platoon, Belvoir Estate & Procam

Promonews - 20th Aug 2020

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