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Holly Humberstone 'Drop Dead' by Raja Virdi

Promonews - 20th Aug 2020

Following on from the double live video he recently created for her appearance on Jimmy Kimmel Live, Raja Virdi directs another signature one-take video for emerging talent Holly Humberstone. And this one for Drop Dead is another atmospheric night-time affair - with an extra element of fiery drama.

From first to last, Holly stares down the camera as she performs the song, donning a helmet to drive a go-kart across a field, arriving at the beefed-up Range Rover that appears in the Kimmel video and her and Virdi's previous collaboration, the official video for Falling Asleep At The Wheel. Then she sets the car alight, and it burns brightly behind her as Holly keeps on moving.

It's a big climax to another impressive video for the Nottingham-born singer-songwriter. Just not sure if her dad is going to be too pleased...


We all really wanted to burn Holly's dad's car to end it's consistent feature across all of Holly's visuals, lol!

"This was my first shoot post-lockdown. Talk about not easing myself in... Myself, Josh (Holly's manager and co-creative) and Holly were throwing around ideas and we all really wanted to burn Holly's dad's car to end it's consistent feature across all of Holly's visuals, lol!

"Naturally, I don't think Holly's dad would've appreciated us doing this for real, so I have to give massive props to my VFX artist Dan Hawkins for walking us through it and answering my endless calls in order to make this piece feel as real and beautiful as possible.

"I have to also give massive big ups to my regular operator Beau Pritchard-James for running full pelt (whilst double speed sync!) chasing Holly in a go kart all whilst keeping the frame stunning. There are so many people to thank for making this piece even better than I could've hoped for, so I'm very grateful and really happy with what we created!"

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Promonews - 20th Aug 2020


  • Director's notes
  • One shot video
  • Pop
  • Singer-songwriter

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Production Company
Production Manager
Molly Fleet


Director of Photography
Focus Puller
Will J Carman
2nd AC
Ryan Peck
Beau Pritchard James


Jordan Dubash


Connor Coolbear
Colour grade company


Dan Hawkins
Post Producer
Oliver Whitworth


Josh Sanger

Other credits

PA/ Covid Supervisor

Katie Cooper

Production Runner

Eleanor Freeman, Sophie Manoury


Craig Hudson, Adam Murphy

Trainee Spark

Rhiannon Pallister


Darren Wallis @ Quicksilver

Go Kart Tech

Alexander Phillip Ray @ Biz Karts

H&S Officer

Ian Burton @ TV & Film Safety

Special Thanks

Miles & Anna Humberstone, Platoon, Belvoir Estate & Procam

Promonews - 20th Aug 2020

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