Rob Ulitski - 7th Aug 2020

Director duo Machine Operated explore regret and loss in the beautiful visual for Grace Carter. 

Opening with a 45-second segment of glitchy memories and snapshots of past love, the video for Blame transitions into an ethereal series of performance setups. 

Building upon their work with fashion brands such as Louis Vuitton, Nike and Fendi, the editorial aesthetic combines abstract and realistic concept to create something otherworldly and poignant. 

PRO Credits


DirectorMachine Operated
ProducerPoppy Ashton
Production CompanyForever
1st ADOli Falcon
Director of PhotographyDavid Bird
Focus PullerBrendan Harvey
2nd ACJonny Lewis
GafferLeo Naessens
Art DirectorLouis Simonon
WardrobeToni Blaze
HairRannia Williams, Cloe Nelson
Make-upLucy Thomas
EditorMax Dos Santos
ColouristToby Tomkins
Grading companyCHEAT
VFXOlivia Lightfoot
CommissionerSteph Haughton

Rob Ulitski - 7th Aug 2020

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