Rob Ulitski - 15th July 2020

Joya Mooi faces up to imperfections in Michael Middelkoop's video for Bitter Parts. 

Shot entirely within a hexagonal mirrored room, the visual features the artist in the centre of an 'all-seeing eye', where her reflections intertwine and interact. A hint of subtle VFX hides the transitions between different costumes -with a focus on bold, vivid colours- resulting in a kaleidoscope of vibrant imagery. 

Speaking on the release, artist Joya explains: “Bitter Parts is about coming to terms with the less pleasant parts of yourself. The song plays with denial of this, at times I ignore the ‘mirror’ or I suggest means to reduce the confrontation with myself. I think I’ve accepted that I’m not always going to be the perfect self for myself, but I think I can now take a closer look at the imperfections.”

The accompanied music video is made by director Michael Middelkoop, who explains: “I wanted to explore the song’s themes by creating this infinite, unavoidable reflection of Joya. An all-seeing eye in an all-seeing room, that puts all beautiful and bitter parts on full display."


DirectorMichael Middelkoop
ProducerJesse Te Buck
Production CompanyCzar Films
Executive ProducerWillem Bos
Director of PhotographyMartijn Melis
Art DirectorKlaas Wijnberg
WardrobeJulieta Piacenza Vanderhoeven
Make-upMarsha Calori
EditorMichael Middelkoop
LabelNine And A Half

Rob Ulitski - 15th July 2020

Related Content


DC 'Tears Sweat & Blood' by Dir. Lx

Following the visual for Neighbourhood earlier this year, DC collaborates with Dir. Lx once again to create the hugely stylish video for the reflective Tears, Sweat & Blood. 

Rob Ulitski - 6 months ago


Ora 'Farewell' by Thibault Debaveye

Norwegian singer/songwriter Ora reveals herself to the world with the music video for Farewell from her debut EP Womb. The word Ora translates to mean ‘time’ in …

Cat Velez - 3rd June 2015

Latest News