Juan S. Jimenez directs a majestic journey through the essence of Latin American culture, in his video for Gotopo's Malembe. 

From pre-Hispanic goddesses and Afro-indigenous rituals, to a contemporary urban landscape, the energetic visual features several performance vignettes, bursting with vivid colour and authentic iconography.

DoP Diego Gardo employs a frenetic yet contemplative style to the cinematography, balancing the striking spectacle of dance and performance with calmer moments to appreciate the styling, art direction and overall narrative concept.

"Malembe's music video intends to look at pre-Hispanic, colonial, and postcolonial cultures in Latin America through an empowerment perspective," says Jimenez. "It celebrates their rituals, goddesses, and most importantly, it creates memory through Art."